Politics and Policy in the Sport Industry

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Politics and Policy in the Sport Industry

• A Community Perspective
• March 26, 2009

AS/KINE 3490 3.0
Jeff Carmichael
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By the end of this class you should know

• Who the sport delivery partners are in the
  community.
• Key roles of each partner organization in the
  context of CS4L LTAD.
• The significance of policy development in
  community sport delivery.
• The importance of a participant-centered
  approach to policy development in sport.

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Community Sport is central to the development of
community spirit and national pride. It is the
foundation of the sport system in Canada.
If there is no community sport, there is no
sport.
For the Love of Sport 1992 Sport Ontario
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Amateur Sport in the Community Chapter 6, Hums
and Maclean

• Public Sport Organizations
• Municipal Parks and Recreation
• Recreational Sport Leagues City Operated
• Provincial Games
• Nonprofit Sport Organizations
• YMCA
• Boys and Girls Clubs
• Community Groups

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Community Sport Delivery System
Sport Alliance of Ontario
Provincial Sport Organizations
Regional Sport Organizations
Community Sport Clubs
Municipal Parks and Recreation
Elementary/Secondary Schools
Universities and Colleges
Not-for-Profit Sport Clubs
Culturally-Based Groups
Private Sport Clubs
Corporate Sport Leagues
Professional Sport
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Canadian Sport for Life
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Municipal Parks and Recreation

• Provider of recreational sport programs Active
  Start Fundamentals.
• Recreational sport leagues Learning to Train.
• Host of major games (i.e. Ontario Games)
• Sport Tourism partner
• Mandate Ensure Provision or Provide ?
• Owner/Operator of sport facilities.

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City of TorontoPermit Allocation Policy

• Why a permit allocation policy?
• Policy development process
• Stakeholder testing of principles
• Priority use by participant category
• Equity Allocation
• Organizational accountability
• Implementation the appeal process

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Boards of Education

• Owner and/or Operator of sport facilities
• Curriculum based sport/physical activity
  programming
• Intramural programs
• Interschool competition

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Universities and Colleges

• Owner and/or Operator of sport facilities
• Interuniversity Sport (CIS, OUA)
• Canadian Colleges Athletic Association
• Campus Sport
• National Training Centre(s)

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Not-for-Profit Clubs

• Volunteer based
• Community Sport Leagues
• Affiliated with Provincial Sport
• Organization (PSO)
• Fund Raising
• Permitter/User of facilities

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Private Sport Clubs

• Profit Driven
• Consumer Focus (quality)
• More prevalent in some sports
• Culturally-based groups and corporate sport
  leagues may operate as private clubs or as
  not-for-profit sport clubs.

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Professional Sport

• Profit Driven
• Owners / Athletes
• Entertainment
• Population base required to support professional
  sport corporation

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Participant-Centered Sport

• Using Whats best for the Participant?
• as the basis for organizational decision.

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Sport Programs should be designed to build self
esteem.
Young athletes participate in sport for 10
fundamental reasons

• To have fun
• To improve skills
• To stay in shape
• To be good at something
• For excitement

• To get exercise
• To play as part of a team
• For the challenge
• To learn new skills
• To win

Ewing and Seefeldt, 1991
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Fun is a Balance between Skill and Challenge
S
C
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Factors that influence Community Sport Policy

• Municipal/Provincial Government
• Social Priorities
• Private and Public Funding Sources
• Advocates/Lobbyists
• Self-Serving vs. Organizational Interest of
  Decision Makers
• Media
• Research

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SPACE CoalitionResearch based Advocacy

• Use trends
• Guiding Principles
• Preserving Community Use of Schools and Public
  Space
• Mobilizing Private Space
• Planning for the Future

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Toronto Sports Council (TSC)

• City-wide not-for-profit organization
• Created in 2004 to provide a voice and vehicle
  for the development of community sport in Toronto
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• Members represent a broad based network of
  organizations and individuals that have joined
  together to improve community sport activities in
  Toronto
• www.torontosportscouncil.com

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Three Core Objectives

• 1.Provide a voice for community sport
• 2.Promote the interests of community sport
• 3.Foster the development of sport facilities

• Benefits
• Healthy communities and increased volunteerism
• More opportunities to participate in sport
  for all citizens
• Economic growth and innovation
• Support for hosting regional, provincial,
  national and international sporting events

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• TSC Board Governance
• Transition to New Board members in 2009
• Seven appointed positions Tourism Toronto
  City of Toronto Canadian Sport Centre Ontario
  Sport Alliance Ontario Toronto District School
  Board Toronto Catholic District School Board
  Toronto Public Health
• Six elected positions from Branch memberships
  Toronto East Toronto South Toronto North
  Toronto West Accessible Sport City-wide Sport
• Up to four Board appointed positions

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The TSC Role in Building Sport Sector Capacity
in Toronto Sport for Life, Sport for All, All
Sports