Business Resource Center

1
Business Resource Center

• - Group Presentation Skills Seminar

MKTG 2800 Introduction to Marketing
2
Presentation Map

• Getting started
• Organization
• Delivery
• Avoiding common pitfalls

3
Getting Started

• Know the audience
• Choose a topic
• Narrow the subject

4
Organization
Introduction
Body
Conclusion
5
Introduction

• Controlling Idea
• Preview
• Credibility
• WIIFM

6
Introduction Example

• Excel is a crucial tool for all levels of
  management controlling idea for budgeting,
  forecasting, and organizing information
  preview. As you move into supervisory roles
  wiifm, I guarantee that you will find Excel as
  imperative as I did in my previous five years of
  management experience credibility.

7
Develop the Main Points

• Introduce each main point
• Show how it relates to the controlling idea
• Include examples, facts, and statistics as support

8
Transitions

• Verbal Transitions
• Key words or phrases
• Intriguing questions
• Involving questions
• Number system
• Non-Verbal Transitions
• Pausing
• Body language and movement

9
Example Transition
That wraps up our analysis of the regulatory
factors (refers back) and clearly they influence
profit potential (reinforces main idea). A second
influence on profit is the impact of our plan on
middle management (introduces second point), and
Jennifer (handshake) will present our analysis of
the important management aspects.
10
Conclusion

• Cue the audience that you are wrapping up
• Reinforce the controlling idea
• Summarize briefly refer back to the main points
• Do not introduce new information

11

Use Visuals Purposefully

• To show relationships
• To summarize data
• key words
• graphs, charts
• To emphasize points or information
• To relate clearly to the presentation

12
Delivery

• Non-Verbal
• Movement
• Gestures
• Facial expressions
• Eye contact
• Professional Dress

• Verbal
• Word choice
• Vocal variety
• Speech rhythms
• Slang or informal speech
• Fillers

13
Marketing Research Results for Coffee Shop at
Evans and University

• 1) How often do you purchase coffee?
• 32.567 at least once a
  day.
• 19.1 2-3 times a weed
• 48.34 once a week
• 2) The avg. amount spent on coffee is 15.82 /wk
• 3) Most people said they would spend 4.50 on a
  cup of coffee
• 47 people said décor is most important, 23
  people said price was most important, 31 people
  said that quality of coffee was most important.
• Respondents were
• 70 DU students
• 30 residents of the area

14
Financials
  Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec

Revenues 15750 18900 20475 23625 31500 39375 40950 44100 47250 47250 47250 47250
Units 100 120 130 150 200 250 260 280 300 300 300 300
Cost of Goods Sold 472.5 567 614.25 708.75 945 1181.25 1228.5 1323 1417.5 1417.5 1417.5 1417.5
Gross Profit 15277.5 18333 19860.75 22916.25 30555 38193.75 39721.5 42777 45832.5 45832.5 45832.5 45832.5
 
Expenses
 
Rent 30000 30000 30000 30000 30000 30000 30000 30000 30000 30000 30000 30000
Manager's salary 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500
employees 750 750 750 750 750 750 750 750 750 750 750 750
insurance 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000
utilities 565 565 565 565 565 565 565 565 565 565 565 565
marketing 1500 1000 1000 1000 800 800 1000 1000 1000 800 700 700
Total Expense 36,315 35815 35815 35815 35615 35615 35815 35815 35815 35615 35515 35515
 
Net Profit -21037.5 -17482 -15954.25 -12898.75 -5060 2578.75 3906.5 6962 10017.5 10217.5 10317.5 10317.5
15
Target Market

• Ages 19-34 years old
• 10330 people in the zip code
• DU students with limited budget
• Spend 21.00 per week on coffee

• Ages 35- 55 years old
• 11,734 people in the zip code
• Higher income, famillies
• Spend 12.20 per week on coffee

• Ages 55 years old
• 2,130 people in the zip code
• Fixed Income, empty nesters
• Spend 3.20 per week on coffee
• Not profitable segment

16
Break Even Analysis
17
Evaluation of Presentation

• Your Opinion
• Content
• Organization
• Delivery
• Transitions
• Visuals

18
Wake-U-Up Coffee Shop - A Market Analysis
19
Agenda

• Target Markets
• Market Surveys
• Financials
• Conclusion

20
Target Markets

• DU Students
• 5,200 people in 80200 zip code
• Spend 21.00 per week on coffee
• Non-students
• 11,700 people in 80200 zip code
• Spend 12.00 per week on coffee

21
Marketing Research
Important Attributes
22
Marketing Research
Important Features
23
Marketing Research
Frequency of Coffee Purchases
24
Financials
  Qtr 1 Qtr 2 Qtr 3 Qtr 4
Revenues 55,125 94,500 132,300 141,750
Cost of Goods Sold 1,654 2,835 3,969 4,253
Gross Profit 53,471 91,665 128,331 137,498

Expenses        
Rent 90,000 90,000 90,000 90,000
Wages Salary 9,750 9,750 9,750 9,750
Insurance 3,000 3,000 3,000 3,000
Utilities 1,695 1,695 1,695 1,695
Marketing 3,500 2,600 3,000 2,200
Total Expense 107,945 107,045 107,445 106,645

Net Profit (54,474) (15,380) 20,886 30,853
25
Break Even Analysis
26
Summary

• Growth Potential
• Financial Profit

27
Evaluation of Presentation

• Your Opinion
• Content
• Organization
• Delivery
• Transitions
• Visuals

28
Avoid Common Pitfalls!!

• Script-reading
• Weak introduction/conclusion
• Lack of a uniform look and feel
• No transitions between speakers
• Awkward Visual Aids

29

• Communication Resource Center
• Room - Daniels 181
• 303-871-3211