GETTING THE MOST FROM THE BRAND

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GETTING THE MOST FROM THE BRAND
Malinda H. Vera Cruz Director of Career
Development PRUDENTIAL LIFESTYLE REALTY
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TABLE OF CONTENTS

• THE STRENGTH OF THE BRAND
• RESOURCES AT YOUR FINGERTIPS
• LOCAL MARKETING AND PUBLIC RELATIONS
• WORKING WITH BUYERS AND SELLERS
• AFFLUENT MARKETS
• EDUCATION, EVENTS AND AWARDS
• COMMUNITY PROGRAMS
• SUMMARY AND NOTES

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THE STRENGTH OF THE BRAND
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THE STRENGTH OF THE BRAND

• Prudential Name and Logo
• The Prudential name and Rock logo, have stood
  for strength, stability, integrity and trust, for
  over 130 years.

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THE STRENGTH OF THE BRAND

• Prudential Financial
• Established in 1875
• Worldwide presence
• Approximately 50 million customers
• More than 30 countries
• Largest IPO in the Insurance industry
• As of December 2001

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THE STRENGTH OF THE BRAND

• Awareness of the Prudential Brand is almost
  universal amongst Americans

Data Source 2007 Wave 38 brand image study
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THE STRENGTH OF THE BRAND

• Prudential Real Estate

• Prudential Real Estate benefits from the
  recognition and reputation of Prudential
  Financial.
• The Prudential Real Estate Brand represents
  service quality and exceptional value.

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THE STRENGTH OF THE BRAND

• Approximately 64,000
• sales professionals
• More than 2,100 offices
• 483,000 open transactions
• 170.6 billion in sales
• Presence in 50 states,9 Canadian provincesand
  Mexico

Network Growth
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Our Four Offices in Western North Carolina
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Prudential Lifestyle Realty

• Company founded in 2001
• 90 agents in WNC
• 100 million sales in 2008
• 330 residential transactions in 2008

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THE STRENGTH OF THE BRAND

• Identity Standards
• Capitalizes on the exceptional value of the Brand
• Maintains the image you want associated with your
  name and recognized by your clients

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THE STRENGTH OF THE BRAND

• National Advertising
• Generating top-of-mind Brand awareness among
  hundreds of millions of potential home buyers and
  sellers through television, cable, print and real
  estate websites.

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THE STRENGTH OF THE BRAND

• National Television Ads

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THE STRENGTH OF THE BRAND

• National Advertising
• The 2008 Media Flyer is available on PREA Center.
• PREA Center
• Marketing
• National Advertising

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THE STRENGTH OF THE BRAND

• Inline Media Strategy
• Leverage the power of our Online Advantage
  solutions
• Promote the Brand
• Increase online traffic
• Drive immense consumer traffic to affiliates and
  their listings

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THE STRENGTH OF THE BRAND

• Inline Media Strategy

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THE STRENGTH OF THE BRAND
Prudential Real Estate

• Ranked Highest in Satisfaction for Home Sellers
  Among National Full Service Real Estate Firms by
  J.D. Power and Associates.

Source J.D. Power and Associates 2008 Home
Buyer/Seller StudySM
Disclaimer Prudential Real Estate Affiliates,
Inc. received the highest numerical score among
full service real estate firms in the proprietary
J.D. Power and Associates 2008 Home Buyer/Seller
StudySM. Study based on 3,670 total evaluations
measuring 7 firms and measures opinions of
individuals who bought or sold a home between
April 2007 and June 2008. Proprietary study
results are based on experiences and perceptions
of consumers surveyed in April-June 2008. Your
experiences may vary. Visit jdpower.com.
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THE STRENGTH OF THE BRAND
Click here to download and plan the video.
The video file may take a couple of moments to
load.
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THE STRENGTH OF THE BRAND
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THE STRENGTH OF THE BRAND

• eCertified Designation
• Recognizes competencyin the use of the
  Internetand technology
• Training and certificationavailable on PREA
  Center
• Designation onbusiness cards
• Special offers from vendors

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THE STRENGTH OF THE BRAND

• Prudential Relocation
• Full-service global mobility management firm
• Client base from global Fortune 500 companies to
  U.S. government agencies
• Global locations include Canada, France, China,
  Singapore, United Kingdom and the U.S.
• Broker/sales professional certification programs

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THE STRENGTH OF THE BRAND

• Prudential Relocation
• Nearly 700 clients
• 20 of Fortune 500 companies
• Servicing nearly 45,000 relocation employees and
  their families
• Completing nearly 200,000 relocation related
  transactions

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THE STRENGTH OF THE BRAND

• Prudential Referral Services (PRS)
• Maximizes lead opportunities forbroker-to-broker
  referral activity
• Facilitates lead generation
• Provides tools for consumerswho are planning to
  move

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THE STRENGTH OF THE BRAND

• Prudential Commercial Services
• PCS affiliation provides access to a menu of
  services
• Training and advertising assistance
• Network events/business conference
• Products, services and tools provide a unique
  competitive edge
• Available on PREA Center

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THE STRENGTH OF THE BRAND

• Preferred Supplier Program
• - Ad Specialties/Apparel/Gifts - Personal
  Marketing
• - Advertising - Printed Materials
• - Awards - Prudential Home
• - Communication Products Connections?
• - Mortgage/Title Services - Signs/Accessories
• - Office Equipment/Supplies - Special Programs
• - Organizational Products - Technology
• - Training

Available Online
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RESOURCES ATYOUR FINGERTIPS
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RESOURCES AT YOUR FINGERTIPS

• Clients expect sales professionals to provide
  excellent customer service
• Prudential Real Estate is committed to
• State-of-the-art technology solutions
• Real-time information access
• Outstanding quality service delivery
• A simplified transaction process

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RESOURCES AT YOUR FINGERTIPS

• PREA Center (www.prea.prudential.com)
• Provides access to information about our products
  and services
• Approved artwork and graphics
• Supplier information
• Event calendar
• Online registration capabilities
• Downloadable tools and resources
• Prudential Real Estate This Week

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RESOURCES AT YOUR FINGERTIPS
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RESOURCES AT YOUR FINGERTIPS
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RESOURCES AT YOUR FINGERTIPS

• Prudential.com
• Online Advantage system offers industry leading
  enhanced customer tools and lead generation.
• Resources to provide consumers with a compelling
  and unique blend of information related to home
  buying and home ownership.

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RESOURCES AT YOUR FINGERTIPS
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RESOURCES AT YOUR FINGERTIPS

• Affiliate Assistance Hotline (AAH)
• 888-REAL-PRU (732-5778) or prea.aah_at_prudential.com
  
• Single point of contact for information about
  Prudential Real Estate products and services
• Open for callsMonday Friday500 a.m. 600
  p.m. (PT)

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LOCAL MARKETING AND PUBLIC RELATIONS
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LOCAL MARKETING AND PUBLIC RELATIONS

• Advertising
• Reinforces the Brand and can be incorporated into
  your local advertising
• Increased name awareness to local buyers and
  sellers
• Focus on the customer and whats important to
  them

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LOCAL MARKETING AND PUBLIC RELATIONS

• Online Ad Kit
• Creative materials/images on PREA Center
• Print ads
• Billboards
• Radio scripts
• Photo gallery
• Flexibility to customize ads with your company
  logo, Web address andoffice information
• Available in Spanish

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LOCAL MARKETING AND PUBLIC RELATIONS
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Exclusive Monthly Marketing Report
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LOCAL MARKETING AND PUBLIC RELATIONS

• Online PR Kit
• On PREA Center
• Online PR Kit with more than 50 press release
  templates
• Downloadable consumer-oriented newspaper columns

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LOCAL MARKETING AND PUBLIC RELATIONS

• Green Marketing
• Going Green round stamp for use on marketing
  materials
• Press Release, Five Tips for a Green Home
• Going Green eCard series
• Going Green brochure from Merrill Corporation

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WORKING WITH BUYERS AND SELLERS
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WORKING WITH BUYERS AND SELLERS

• Postcard Program
• Quick and effective communication
• Emphasizes a third-party endorsement of the
  qualities of our sales professionals
• 1,000 free plus shipping cost available to order
  on PREA Center
• Download and print your own available on the
  Online Ad Kit

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WORKING WITH BUYERS AND SELLERS

• eCards
• Professionally designed electronic postcards and
  flyers
• Over 200 templates
• Easily personalized
• Automatic response
• Free and unlimited
• Some templates available
• in foreign languages

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WORKING WITH BUYERS AND SELLERS
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WORKING WITH BUYERS AND SELLERS
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WORKING WITH BUYERS AND SELLERS

• Finding New Ways to Prospect
• 20 Steps to Selling Your Own Home
• Time sensitive steps sellersmust complete to
  sell their home
• Motivates sellers to listwith you
• Other Materials
• Merrill Corporation
• Customized property marketing
• Door hangers, newsletters,brochures, postcards,
  etc.

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www.prudentiallifestylerealty.com
Local Website
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Local Newspaper Advertising
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THE STRENGTH OF THE BRAND

• Online Seller AdvantageSM
• Customized listing presentation reports
• Daily/weekly email updates
• Unique Pru ID for online property searches
• Featured Property status on multiple real estate
  websites
• Web-based training available on the Prudential
  University LearnCenter

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WORKING WITH BUYERS AND SELLERS

• Homeselling System includes
• Homeselling Proposal (three formats)
• Your Homeselling Needs Come First Brochure
• Preparing Your House for Sale DVD Homeselling
  Service Commitment
• Template paper
• Home Market Evaluation Certificate
• Downloadable resources on PREA Center

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WORKING WITH BUYERS AND SELLERS

• Homeselling Proposal
• Hard copies from Merrill Corporation
• Customized Word files on PREA Center
• Printable Adobe PDF files on PREA Center
• PowerPointTM presentation on PREA Center
• Available in Spanish

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WORKING WITH BUYERS AND SELLERS

• Homefinding System Includes
• Homefinding Guide
• Your Homefinding Needs Come First Brochure
• Homefinding Service Commitment
• Home Buyer Consultation Certificate
• Downloadable resources on PREA Center

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AFFLUENT MARKETS
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AFFLUENT MARKETS

• Fine Homes InternationalSM
• Upscale marketing materials
• Advertising opportunities
• Effective promotion andnetworking system
• Certification and membership available

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AFFLUENT MARKETS

• Benefits to the Fine Homes InternationalSM
  Specialist
• Recognition for specialized experience and
  knowledge
• Inclusion in the Fine Homes InternationalSM
  Specialist Networking Directory
• Access to prestigious Fine Homes InternationalSM
  Specialist presentation materials, stationery and
  business cards
• Networking events and exclusive offers
• Subscription to Fine Homes International
  magazine

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EDUCATION, EVENTSAND AWARDS
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EDUCATION, EVENTS AND AWARDS

• Prudential University
• Educational offerings for all sales
  professionals, brokers, managers and trainers
• Self-Study
• Web-Based Training
• Virtual Instructor Led Training
• Instructor Led Training

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Full Time Director of Career Development

• Malinda H. Vera Cruz, GRI

20 years experience in the Real Estate Industry
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EDUCATION, EVENTS AND AWARDS

• Prudential University LearnCenter
• Single sign-on through PREA Center
• Frequently Asked Questions
• Course Catalog
• Online Enrollment
• My Training page
• Resource Library
• Managers Tools
• Trainers Tools

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EDUCATION, EVENTS AND AWARDS

• Certifications and Designations
• Accredited Buyer Representative (ABR)
• Certified Career Development Specialist (CCDS)
• eCertified Designation
• Fine Homes InternationalSM Specialist
• New Homes Certification
• Residential Certified Manager (CRM)
• Relocation Certification

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EDUCATION, EVENTS AND AWARDS

• Annual Sales Convention
• Mandalay Bay Resort Casino
• Las Vegas, Nevada
• March 29 31, 2009
• World-class speakers
• Great entertainment
• Prudential University

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EDUCATION, EVENTS AND AWARDS

• Summit Conference
• Hyatt Regency Century Plaza
• Los Angeles California
• Sept 22 - 24, 2008
• Prudential University
• Networking and entertainment
• Outstanding speakers

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EDUCATION, EVENTS AND AWARDS

• Annual Awards
• Chairmans Circle
• Diamond - 750,000 Closed GCI or 150 closed
  units
• Platinum - 500,000 Closed GCI or 100 closed
  units
• Gold - 280,000 Closed GCI or 70 closed units
• Presidents Circle
• 185,000 Closed GCI or 50 closed units
• Leading Edge Society
• 125,000 Closed GCI or 35 closed units
• Honor /Honour Society
• 75,000 Closed GCI or 25 closed units
• (Criteria listed for US only)

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COMMUNITY PROGRAMS
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COMMUNITY PROGRAMS

• Community Programs
• Sunshine Kids
• Global Volunteer Day
• Spirit of Community Award
• Prudential CARES

Go With Your Heart Volunteer!
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GETTING THE MOST FROM THE BRAND
To Learn More, Contact Malinda H. Vera Cruz,
GRI Director of Career Development PRUDENTIAL
LIFESTYLE REALTY [phone]
veracruz_at_prulifestylerealty.com