MKWEB

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MKWEB
Taking Your Business Online

• Speaker
• Tony Sellers
• Managing Director

WWW.MKWEB.CO.UK
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Taking Your Business Online

• A Practical Guide That Includes
• Setting success criteria
• A guide to the different types of sites
• Choosing your web developer
• Understanding the process
• Content, Content Content!
• Indicative costs
• Monitoring progress
• Driving traffic to your site

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Choosing a Style of Site

• Establish success criteria
• decide what you want the site to achieve

• Select a style that will achieve your goal
• Static Brochure Site
• Dynamic Information Site
• Transactional Sales Site

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First Steps

• Before Asking For Quotes
• Write down what you want the website to achieve
  for your business
• Specify your must have features
• List at least three existing websites that you
  like and dislike
• Decide on a budget

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Choosing a Web Developer

• Not all web development companies have the same
  skill set
• Ask to see a portfolio of sites with a similar
  functionality to your requirement
• Speak to previous clients

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Whats Included in the Price?

• Will any agreed costs include
• Domain name registration
• Content creation and management
• Hosting bandwidth
• Initial and ongoing support
• Regular backups
• Email provision
• Web and/or email space
• Price for future work

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Agree Who Owns

• The graphic design
• Any software development
• The domain name

Ensure You Can Access

• Information stored on the internet
• Including content, graphics, any special
  software, databases and backups

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The Development Process

• Site mock-ups with PhotoShop
• Conversion to a web template
• Content creation
• Additional functionality
• Each step in the process require different skills

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Content! Content! Content!

• Creating and maintaining up to date and relevant
  content is the number one priority
• This cannot be done without your involvement
• Anything other than a brochure site will require
  a content management system

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Initial Development Costs

• For small business sites
• Static brochure site from 500, budget 1,500
• Dynamic information site with CMS from 2,500,
  budget 3.5 to 4K
• Transactional sales site with CMS and shopping
  cart from 3,500, budget 5,000

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Ongoing Costs

• For small business sites
• Pay-As-You-Go
• 75 to 100/hour for content and technical
  support
• Monthly retainer
• 50 to 100/month

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Developing Traffic

• Define your audience
• Track your key statistics
• Page views
• User sessions

• Promote your web address
• Email signature
• Business cards
• Press releases
• Marketing devices

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Online Marketing

• Search Engine Optimisation (SEO)
• Reciprocation
• Add stickiness to your site
• Include news for your audience
• Value added services
• Act as a portal
• Encourage users to register
• Newsletters, special offers

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If you do it right, a website can enhance your
company's image, build customer loyalty, and get
information to customers and potential customers
quickly and cheaply. If you have a website, it
makes your small business look big. Natalie
Sequeira spokeswoman for Claris Corporation
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Making MoneyFrom Your Website

• Banner Advertising

• Google Ads

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Making money cont

• Affiliate Schemes
• www.affiliate-scheme.co.uk
• Trade Doubler
• www.tradedoubler.com

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Grants Available
Call on 01844 210430 or visit www.e-mk.co.uk

• Do you want your business to be more profitable
  using Broadband and ICT?
• Up to 700 of grants and advice are now available
  to help you on your way.

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Grants Available
Call on 01844 210430 or visit www.e-mk.co.uk

• Free and impartial ICT advice on broadband
  solutions for your business worth 250
• Broadband Connectivity Grant of up to 200
• Exploitation and Improvement Grant of up to 250