About TIGI

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About TIGI

• Anthony Mascolo, the inspiration behind the TIGI
  International Creative Team
• amazing hairdresser, highly respected
  photographer and creator of films, shows and
  seminars, books, advertising campaigns and
  collections.
• Globally renowned for on-trend haircuts and
  exquisite hairstyles
• Every year, the TIGI team creates several
  collections for the 3 main TIGI brands Bed Head,
  CatWalk, and S-Factor
• Annually come up with a collection of commercial
  haircuts that are designed to inspire the salon
  hairdresser

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About TIGI

• TIGI is an incredibly creative and unique
  company.
• The creative center of TIGI is located in south
  London at the Bed Head Studio
• The studio consists of highly creative team
  members photographers, graphic designers,
  fashion stylists, makeup artists, film editors
  and PRs who are all back up by a valued admin
  team.

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TIGI Philosophies

• Anthonys philosophy is to share everything that
  he and the Tea, create, so new ideas are
  immediately incorporated into training courses as
  well as shared via multi-media.
• Another element of his philosophy is the
  encouragement of the next generation of
  hairdressers.
• He runs a very successful Inspirational Youth
  program which takes 12 young hairdressers each
  year to be apart of the team and be mentored for
  a 6 month period.

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Product Lines

• Shampoo Condition
• Colour Care
• Smooth Straighten De-Frizz Shine
• Curl Maintenance
• Moisturize Hydrate
• Style Texturize
• Hairspray
• Volumize

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About Bed Head

• WARNING You must have a sense of humor to use
  our products. May cause the urge to laugh at the
  product labels, experiment with different looks,
  and a repeated desire to check yourself out in
  the mirror. The only thing serious about Bed Head
  is how freakin good our products work.
• Trendy, fun, unique, effective hair product line.

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Shampoo and Conditioner
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Shampoo and Conditioner

• Brunette Goddess Enriched with Powerful
  Nutrients and Shine
• Nutrient rich formula gives ultimate shine and
  smoothness. Natural sunflower extracts protect
  against color fading and harmful UV rays.
• Almond scented
• Promotes healthy hair and fights frizz.
• Control Freak Frizz Control and Straightener
• Thick lather and rich fragrance. Will stomp the
  curl and fight the frizz.
• Thickens hair and fights humidity
• Conditions and moisturizer
• Dumb Blonde After Highlights, Damaged, or
  Chemically Treated Hair
• Delivers mega-moisture, explodes with lather and
  add super shine.
• Helps protect and retain color.
• Conditions and repairs without adding weight.

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Shampoo and Conditioner

• Superstar Sulfate-Free for Thick Massive Hair
• Keeps hair color safe and gives superstar volume,
  body, and shine
• Proteins and nutrient rich oils strengthen hair,
  moisturize and repair
• Foxy Curls Frizz-Fighting Sulfate Free
• Fights frizz, redefines curls and adds shine.
• Gentle cleansing without stripping or weighing
  down hair
• Smoothes and provides curl memory
• Self Absorbed Mega Nutrient
• Mega mix of nutrients gets out-of-shape or
  chemically treated hair physically fit!
• Repairs and thickens
• Helps protect from heat damage, smoothes and
  promotes healthy feel

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Styling Products
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Hairsprays
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Bed Head Pricing

• Styling Products
• 10 to 16
• Hairsprays
• 15 to 17
• Shampoo and Conditioner
• 9 to 18

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Why Invest in Bed Head?

• At TIGI, we work with hairdressers across the
  Globe ensuring the latest styles and products are
  in salons - for the use of the professional
  hairdresser and their clients. But TIGI isn't
  just about products, it's about sharing ideas and
  inspiration. TIGI -it's a way of life! - Bruno
  Mascolo, Chairman and CEO
• TIGI translates fashion trends into an image
  statement and provides the products to do it!
  Whether your personal vision is to be a Rockstar,
  a red-carpet glamour queen, or sleek and
  sophisticated, TIGI has the right products for
  your personality and lifestyle.- Anthony
  Mascolo, International Creative Director.
• Made about 250 Million in sales in 2008.

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The Competition

• Paul Mitchell
• Sebastian
• Matrix
• Redken
• Why Bed Head?
• More up to date in hair fashion.
• Edgier, unique and fun brand.
• More affordable product with better results

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Testimonials

• TIGI Bed Head Control Freak Serum
• Best tamer I've ever used.?Reviewer Jerica from
  Michigan. This stuff rocks. I have very unruly
  curly hair, when I want it straight, I put this
  stuff in it blow it out and straighten it for
  frizz free shiny hair.
• TIGI Bed Head Dumb Blonde Shampoo
• Reviewer Kate from San Francisco. Ive gone
  through a ton of different options for colored
  hair, and this is honestly one of the best I've
  run into. It feels smooth and creamy when applied
  to wet tresses, and it has a rich, lovely lather
  to it.