Strategic prospective in rural tourism

1
Strategic prospective in rural tourism

• 3rd European Congress on Rural Tourism
• September 27th and 28th, 2007
• Eger , HUNGARY

2
Strategic prospective in rural tourism

• I Context
• II Results of the European University on Rural
  Tourism
• III Results of the "self-catering holiday
  cottage and guest houses" study

3
Why ?
Framework I - Context II Results of the
European University on Rural Tourism III
Results of the "self-catering holyday cottage and
guest houses" study

• Neither forecast, nor prediction, but
  Prospective
• Think about the future to act in the present
• Few thought and few studies
• To promote a "strategic stakeholder"

4
How ?
Framework I - Context II Results of the
European University on Rural Tourism III
Results of the "self-catering holyday cottage and
guest houses" study

• The European University on Rural Tourism
  organised by SOURCE, in La Bourboule (Auvergne,
  September 2006)
• Debates and collective production
• Book "Tourism in rural areas scripts for the
  future"
• Seven fields for investigation

5
Set of problems
Framework I - Context II Results of the
European University on Rural Tourism III
Results of the "self-catering holyday cottage and
guest houses" study
In a context of globalisation

• Which tourism models ?
• Which customers, which users ?
• Which organisations ?
• Which destinations ?
• Which policy ?

6
The method
Framework I - Context II Results of the
European University on Rural Tourism III
Results of the "self-catering holyday cottage and
guest houses" study
7
Strong trends
Framework I - Context II Results of the
European University on Rural Tourism III
Results of the "self-catering holyday cottage and
guest houses" study

• Senior tourism
• Cultural mediation
• The bursting of expectations
• "first-rate"
• Short holidays
• Low season tourism
• The internet
• Spreading the information
• Climate change

8
Main uncertainties
Framework I - Context II Results of the
European University on Rural Tourism III
Results of the "self-catering holyday cottage and
guest houses" study

• Leaving or staying at home ?
• Changes and clashes in rural areas
• Terrorist risk
• Rules and public assistance

9
Definite choices and strategic levers
Framework I - Context II Results of the
European University on Rural Tourism III
Results of the "self-catering holyday cottage and
guest houses" study

• Regulation bound and no choice
• Quality in rural tourism
• Reorganizing the territory
• Stakeholders training
• Innovation

10
Stakes under strain
Framework I - Context II Results of the
European University on Rural Tourism III
Results of the "self-catering holyday cottage and
guest houses" study

• "First-rate" product and/but standardization
• Local governance and/but private interest
• Professionalisation and/but public
  assistance
• Permanence and/but change in
  of rurality rural areas

11
Evolutions of the rural tourist accommodation
Framework I - Context II Results of the
European University on Rural Tourism III
Results of the "self-catering holyday cottage and
guest houses" study

• Self-catering holiday cottage and guest houses
• in the Massif central

12
Strong trends and weak signals
Framework I - Context II Results of the
European University on Rural Tourism III
Results of the "self-catering holyday cottage and
guest houses" study

• Strong trends
• Demand
• Competition
• Public assistance
• Weak signals
• Products
• Stakeholders

13
Main uncertainties
Framework I - Context II Results of the
European University on Rural Tourism III
Results of the "self-catering holyday cottage and
guest houses" study

• The future of rural area
• The effects of competition
• Stakeholders and their organisations
• Public assistance

14
Stakes and strategies
Framework I - Context II Results of the
European University on Rural Tourism III
Results of the "self-catering holyday cottage and
guest houses" study

• Supply quality and innovation
• Organisation of the territory in network
• Professionalisation

15
Some scripts for the next 10 years
Framework I - Context II Results of the
European University on Rural Tourism III
Results of the "self-catering holyday cottage and
guest houses" study

• Luxurious tourism in rural area
• Decreasing of rural tourism
• Typical tourism in rural area
• Rural tourism in network

16
Strategic prospective in rural tourism

• Thanks for your attention