Developing an Event Proposal: (RFP)

1
Developing an Event Proposal (RFP)

• SLS 3205
• Summer 2007

2
Most Basic

• Objective
• Background
• Requirements
• Deadline

3
More Involved

• Objective
• Background
• Elements of Response
• Term of Contract
• Deadline
• Review

4
Objective

• What is the purpose of the proposal?
• What are you going to provide
• Be General
• Sell the sizzle!!

5
Background

• Executive Summary
• Describe the event, venues
• Describe what you plan to do as the event
  contractor (generally)

6
Elements of Response

• Theme for the event
• Description of any supporting events
• Music
• Food
• Contests
• Description of specific locations to be utilized

7
Elements of Response (cont.)

• Physical design of venues
• Schematic of fields
• Maps
• Provisions for public health and safety
• Security
• Logistics
• Availability and type of concessions
• Contracted
• Provided by association

8
Response (cont.)

• 7. Plan for securing participants
• 8. Plan for securing sponsors
• 9. Description of Advertising Campaign
• 10. Volunteer coordination plan
• 11. Community Involvement Proposal
• 12. Publicity Campaign

9
Event Organization Chart

• Develop a schematic chart that outlines the
  organizational structure of
• Tournament Organizing Committee
• Break down requirements into component parts

10
Budget

• Detailed budget for event
• 1 year- 1 month?
• Revenue commitments
• Necessary to finance event
• Startup and ongoing

11
Experience

• List your experience
• Previous events
• Work effort
• What did you (your company) provide at previous
  event(s)
• References
• Results of Events
• Financials
• Attendance
• Media

12
Selling to the Internal Audience

• Event organizers
• What do you have to offer them?
• Why should they hire you and/or your company?

13
Selling to the External Audience

• Local Community
• Visitors and Convention Bureau
• Sport Authority
• Other audiences
• SportBusiness Journal
• (examples of events)
• IAAM
• NGBs