Finding the Keywords to the Hidden Treasure

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Finding the Key(words) to the Hidden
Treasure Inbar Yasur
www.hipusit.info
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From Factiva Synapse White Paper KMS101
Taxonomies, Ontologies, Thesauri and Authority
Files
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Thesaurus / Dictionary / Encyclopedia
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Merriam-Webster http//www.merriam-webster.com/ A
classic thesaurus.
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Merriam-Webster http//www.merriam-webster.com/
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.
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Surfwax http//www.surfwax.com/ Focus a
built-in tool which is more comprehensive than
Merriam-Webster.
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• Specialised Thesauri and How to Find Them
• A directory of specialised thesauri A-Z of
  Thesauri (not up to date)
• Use Google and Search for the words
• Thesaurus OR thesauri and your subject

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Specialised Thesaurus - Military
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Specialised Thesaurus - Military
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(No Transcript)
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The Wisdom of Crowds
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Wikipedia as Thesaurus http//en.wikipedia.org/
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Wikipedia as Thesaurus http//en.wikipedia.org/
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Wikipedia as Thesaurus http//en.wikipedia.org/
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Wikipedia as Dictionary http//en.wikipedia.org/

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Wikipedia as Dictionary http//en.wikipedia.org/
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Google definition option www.google.com
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Google definition option www.google.com
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Google definition option www.google.com
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Additional Tools
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Cloudlet.net http//www.getcloudlet.com/ An
add-on for Firefox browsers only - comes into
play when you are viewing the results of a search
in Google, Yahoo, Twitter, Google News or Yahoo
News.
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Cloudlet.net http//www.getcloudlet.com/ A
grouping of the most common words among retrieved
web pages, with the size of each word indicating
its relative frequency within the search results.
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Google Adwords
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Google Adwords
This is Google's cash cow. It brings most of
their revenue and therefore Google invests all
their efforts and resources to provide their
advertisers with the best possible information
tools. The AdWords program includes local,
national, and international distribution.
Google helps advertisers choose the right words
for the right possible customers, based on actual
Google search queries.
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Google Adwords www.adwords.google.com
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Google Adwords
In addition to giving ideas about the subject,
AdWords also provides, for each suggested
keyword the amount of traffic they receive each
month from your chosen country or territory. .
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Google Adwords www.adwords.google.com
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Google Adwords www.adwords.google.com
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Google Insights for Search
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Google Insights http//www.google.com/insights/sea
rch/ Google Insights gives the search trends of
people all over the world. The new thing about
Google insights, as opposed to Google trends, is
that you can be specific about the territory
search. First it gives ideas for key words and
secondly it gives the relative popularity of each
key word in each territory.
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Google Insights http//www.google.com/insights/sea
rch/ Finding information about the potential
worldwide market for swimming suits, first you
have to find the right keywords.
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Google Insights http//www.google.com/insights/sea
rch/
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Google Insights The name of this, in Australia
is.
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Google Insights http//www.google.com/insights/sea
rch/ If you want to find information about a
local market, you should use the term that is
most suitable to that market. For example, by
limiting your search to Australia you will learn
that the most useful term is swimsuit but you
should also consider swim wear
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Google Insights The name of this, in Canada is
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Google Insights http//www.google.com/insights/sea
rch/ By limiting your search to Canada you will
learn that the most useful term is swimsuit but
you should also consider bathing suit as an
additional search term.
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Conclusion To Summarize, the research process
of finding keywords is Very important and the
tools that we have just reviewed also give us
added value and are essential for our research
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Conclusion These tools can greatly improve
our search and give us access to markets and
areas with which we are not always familiar with
and to which we wouldn't naturally have access.
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Thank you!
Inbar Yasur www.Hipusit.info