Dove: marketing to the real woman

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Dove marketing to the real woman

• http//www.youtube.com/watch?vhibyAJOSW8U

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Economics
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• Peoples needs and wants are unlimited
• Scarcity the basic economic problem. It is the
  unlimited wants and needs of people combined with
  limited resources
• - so some needs and wants are met others are
  not
• Controlled Economy the government attempts to
  own and control important resources and to make
  the decisions about what will be produced and
  consumed

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• Regulated Economy the resources and decisions
  are shared between the government and other
  groups or individuals
• Free Economy resources owned by individuals
  rather than the government and decisions are made
  independantly.

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• Mixed Economy some goods and services are
  provided by the government and some by private
  enterprises.
• Private Economy (USA) based on independent
  decisions by businesses and consumers with only a
  limited governmental role in regulating those
  relationships

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• Supply the relationship between the quantity of
  a product that producers are willing and able to
  provide and the price (Providers and producers)
• Demand the relationship between the quantity of
  a product consumers are willing and able to
  purchase and the price (Buyers and consumers)
• http//www.cbc.ca/news/background/oil/su
  pply_demand.html

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Macro verses. Micro

• Macroeconomics studies the economic behavior and
  relationships of the entire society
• Microeconomics is the study of relationships
  between individual consumers and producers
• Law of demand When the price of a product is
  increased, less will be demanded, when the price
  is decreased, more will be demanded

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• Law of Supply When the price of a product is
  increased, more will be produced. When the price
  is decreased less will be produced

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Types of economic Conditions

• Pure Competition large number of suppliers
  offering very similar products
• Monopoly there is one supplier offering a unique
  product. This producer/supplier can then control
  how much a product or service costs (usually
  making the cost very high)
• Ologopoly a very few businesses offer similar
  products

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Monopoly

• Microsoft- settled anti-trust litigation in the
  U.S. in 2001
• British East India Company- created as a legal
  trading monopoly in 1600.
• It was granted an English Royal Charter by
  Elizabeth I on December 31, 1600 with the
  intention of favoring trade privileges in India.
  The Royal Charter effectively gave the newly
  created HEIC a 21 year monopoly on all trade in
  the East Indies. The Company transformed from a
  commercial trading venture to one that virtually
  ruled India as it acquired auxiliary governmental
  and military functions, until its dissolution in
  1858 following the events of the Indian Rebellion
  of 1857 (then known as the Indian Mutiny).

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Pure Competition

• Fast Food
• Clothing Stores
• Grocery Stores

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Oligopoly

• Microsoft- settled anti-trust litigation in the
  U.S. in 2001
• British East India Company- created as a legal
  trading monopoly in 1600.
• It was granted an English Royal Charter by
  Elizabeth I on December 31, 1600 with the
  intention of favoring trade privileges in India.
  The Royal Charter effectively gave the newly
  created HEIC a 21 year monopoly on all trade in
  the East Indies. The Company transformed from a
  commercial trading venture to one that virtually
  ruled India as it acquired auxiliary governmental
  and military functions, until its dissolution in
  1858 following the events of the Indian Rebellion
  of 1857 (then known as the Indian Mutiny).

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Oligopoly

• Gas Companies
• Cable Services
• Phone Services

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Oligopoly

• Gas Companies
• Cable Services
• Phone Services

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A Beautiful Mind

• According to Adam Smith, in competition,
  individual ambition serves the common good.
  Every Man for Himself better society
• John Nash do what is best for yourself and for
  the group so that you KNOW everyone wins
  something, maybe not the best thing, but
  something
• http//www.youtube.com/watch?v_bI_7_abwfI