Building a dossier on your client

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Building a dossier on your client

• Tim Sanders

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The 3 steps to the dossier

• The dig (research)
• The dossier (the client brief)

• The interrogation (client interviews)

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The simple research process

1. Use Yahoo! Search
2. Visit the Clients corporate site
3. Get the Hoovers download
4. Get the Finance articles
5. Write a brief to study

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Getting the goods _at_ Hoovers
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Last stop Yahoo! Finance
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Building your GET SMART brief

• Outline
• The players
• History News