Idea Inception

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Idea Inception
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• I. Generation
• informal
• systematic

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• II. Motivations Behind Ideas
• Site looking for Use, Use Looking for Site,
  Capital Driven
• Back of Envelope Pro Forma
• Strategic Planning

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• III. Techniques for Generating Ideas
• Brainstorming - create list
• Nominal Group Process - cull brainstorm list
• Delphi Method - use of expert input

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• IV. Words of Warning
• Macro vs. Micro analysis
• Test Market new idea
• Limitation on Research

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• V. Risk Control During Stage One
• Know yourself and your capabilities
• Know your reputation
• Know potential players in the development
• Keep current on local/national economic and
  political climates and consumer tastes
• Stick with what your knowledge and expertise
  dictate