Walking the Talk

1
Walking the Talk

• The theory the practice of economic development
  in Dunedin

2
A little history

• Dunedin the first city to establish an EDU
• Set up as a department within Council
• Very new concept for New Zealand
• Responsible for
• Business advocacy
• City promotions
• Tourism
• Limited business development

3
Vision

• To facilitate growth in the Dunedin economy by
• Creating an environment that supports business
  investment
• Developing industry through better communication,
  promotion and profile
• Ensuring access to information that will assist
  in industry development
• Providing supportive government and improved
  Council processes

4
Philosophy

• Four simple foundation stones
• Core competencies
• Grow your own
• Industry (cluster) led
• Commercial approach
• and always asking
• What value does it add?

5
Current Structure
Economic Development Committee
Chief Executive
Industry Advisory Board
General Manager Strategy Development
EDU
Marketing Communications
Policy Analysts
Architecture Urban Design
Dunedin Centre
6
What were measured on

• Increasing FTEs
• Increasing Dunedin profile
• Increasing residents satisfaction
• Business development
• City promotion
• Festivals events
• Management targets
• Financial and non-financial

7
EDU Tool Box

• Rates relief Marketing support
• Cluster support
• Incubators
• Youth employment
• Project Gateway Tourism Dunedin
• City Promotion

8
EDU Tool Box

• Rates relief Marketing support
• Cluster support
• Incubators
• Youth employment
• Project Gateway Tourism Dunedin
• City Promotion
• Micro-credit loan fund
• Construction and lease-back
• Cost of funds financing

9
EDU Budget
Salaries 400,000 9 Admin.
350,000 8 City promotion
600,000 14 Cluster/incubators
720,000 17 Tourism 1,200,000 28 Youth/micr
o-credit 150,000 4 Rates Relief
400,000 9 Property devt (interest)
400,000 9 Total Operating 4,220,000 Capit
al Budget 2,000,000
10
Theory in practice

• Engineering case study Fisher Paykel
• What did we have?
• What did the cluster need?
• How could we engage with industry?
• Development of programmes

11
Issues for Dunedin

• Some ever-so-slightly tongue-in-cheek ones
• Too many students from the North Island
• Immigrants only knowing one city in NZ
• Current solution to Aucklands traffic congestion
• Auckland property prices pushing up interest
  rates

12
Issues for Dunedin

• The old favourites
• Our District Plan, the RMA and Public support
• Skill and population shortages
• Youth aspirations
• Available industrial land
• Central Government policies/compliance
• Partnership that means something
• Regional co-operation and leadership
• Communities of interest

13
Summary

• Vision philosophy provide the base
• Know why youre doing it
• No me too attitude
• What do you do thats different/better?
• Always be industry-led