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Atlas-Copco

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Atlas-Copco. I. How has Atlas-Copco managed its U.S. market entry? ( 10 pts) ... c) for Atlas-Copco? Why does A-C do this? ( 5pts) ... – PowerPoint PPT presentation

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Title: Atlas-Copco


1
Atlas-Copco
  • I. How has Atlas-Copco managed its U.S. market
    entry? (10 pts)
  • 2. What does the four-level franchising policy
    do
  • a) for its distributors? (5 pts)
  • b) for its customers? (5 pts)
  • c) for Atlas-Copco? Why does A-C do this? (5pts)
  • 3. What would you do differently to ensure a gain
    in market share? (5 pts)
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