EMRO

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EMRO
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Requirements for IMCI sustainability

• 3. ADVOCACY

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• Lobbying for an outcome
• Influencing, persuading others to support an
  issue of concern to us
• Influencing outcomes
• Adapted from Information, education and
  communication Lessons from the past
  perspectives for the future, by Elayne Clift for
  WHO, 2001 Occasional paper 6

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• Advocacy for a bill on the milk code
• Desired outcome Bill approved
• Lobbying Persuading others to support the
  bill
• Influencing outcomes

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• Advocacy
• 1. Outcome
• 2. Actions to influence that outcome
• directly and/or indirectly
• ?
• Plan for advocacy

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• Advocacy
• Identify target (individuals, groups,
  communities)
• Identify actions to influence target
• ?
• Plan for advocacy

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• Advocacy for free pre-referral drugs
• Desired outcome Pre-referral drugs available
  for free at PHC facilities
• Lobbying Persuading others to support and
  issue the policy
• Influencing outcomes

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• Advocacy for pre-referral drugs
• Identify targets
• Minister of health, governor, committed programme
  managers, womens association, community
  representatives
• - To make a strong case -

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• Advocacy for pre-referral drugs
• Identify actions to influence target (1)
• Know your target
• Identify supporters and their role

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• Advocacy for pre-referral drugs
• Identify actions to influence target (2)
• Search for existing supportive policies and
  commitments
• Collect data on estimated drug needs, and drug
  cost for policy
• Identify opportunities for advocacy
• Raise awareness about the issue

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• Who
• What
• How
• When
• How much
• Plan for advocacy

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• Examples from countries
• Sudan
• Oman

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Advocacy

• supports you to sustain your efforts and
  achievements

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Advocacy

• a continuous and ongoing process