Overhead Template Black

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Philanthropic Strategy and Communication
GE Foundation, June 2004

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Aligned Impactful Philanthropy
Stakeholder Interests Company
Culture Societal Needs
Philanthropic Strategy Execution
Appropriate Communications
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Stakeholder Expectations Responsibility,
Profitability, Purpose

• Investors Good Governance, Sustainable
  Profitability, Transparency
• Employees Compensation, Growth Development,
  Sense of Purpose
• Governments Compliance, Economic Base,
  Community Leadership

• Customers Ethical Dealings, Value, Products
  Services That Help Their Businesses
• Communities Neighbors Good Neighbor,
  Community Support
• NGOs Advocacy Groups Care About More than
  Just Financial Results

Critical Elements in Multi-Industry B2B Company
People and Values
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GE Culture of Performance, Process,
Accountability, and Change
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Continuing Challenges in Education

• 60 of children ages 3-6 not in pre-school /
  kindergarten
• 71 of all illiterate individuals are female

China

• gt 25MM primary school-age children not in school
• 40 of 1st graders will drop out by 5th grade

India

• gt 50 of students drop out before end of primary
  school
• Only 1 of students who start school will get to
  university

Mexico

• 25 of 14 year olds do not perform on level in
  English, math and science
• 30 leave full time education by age 16

UK

• By 8th grade, 93 of Black students and 88 of
  Hispanic students reach no more than basic levels
  in math
• Of every 100 students entering 9th grade, only 67
  finish high school in 4 years, 38 go to college,
  and only 18 earn associates degrees in 3 years
  or bachelors degrees in 6

U.S.
Major Global Needs in Education
Need for Fundamental Change in Systems,
Approaches, and Policy
Ultimate Impact on Global Economy, Workforce,
Quality of Life, Ability to Operate
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Philanthropic Focus on Long-Term Impact
Workforce Engagement

• GE Foundation Mission
• Improve the Access, Equity, and Quality of
  Education Globally in GE Communities
• Support Employee Giving in GE Communities

• What
• Long-Term Workforce Development ? Education
• Employee Engagement

• How
• Start from Data Seek Measurable Impact
• Involve Employees, Leverage GE Skills
• Focus on GE Communities

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Building Awareness Ownership Through Strategy
Planning
Research-Based Strategy Actions
Big Picture
Expert / GEF Mtg Overall Ed. Strategy
Expert / SHRM Mtg Non-US Framework
Evaluation of Current Programs
GEF Board Reviews
GEF Staff Board Overall Mission Approach
Commissioned Research Benchmarking
Expert /GEF/ GE Mtg Precollege Strategy
Begin Communicating Transitioning
In-Depth Priority Country Analyses
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Communications for Execution Impact

• Internal Stakeholders
• Foundation Board
• Executives
• Communicators/ Community Relations
• Employees
• External Stakeholders
• Grantees
• Collaborators
• Communities
• Leaders Policymakers

• Goals
• Build Sense of Urgency Ownership
• Facilitate Action Leadership
• Focus Align Resources
• Drive Toward Clear Outcomes
• Develop Tools Data for Broader Use
• Enhance Employee Awareness Pride

Focus, Data, and Communications Needed to Achieve
Strong Sustainable Outcomes Within Grants and
Beyond Positive PR as Product of Real Impact