Derk Haank

1
The Elsevier Strategy
Derk Haank Chairman

Bielefeld 6 February 2002
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Old Economy

• Journal model fine
• Paper delivery inefficient
• Few payers
• Inter library loan
• Document Delivery
• Photocopying
• Visibility access issues

3
New Economy

• Electronic Publishing
• High fixed / infrastructure costs
• Low marginal distribution costs
• Linking searching capabilities

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Number of Journals
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(No Transcript)
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The Elsevier Strategy

• Migration a.s.a.p.
• Introduce new features content
• Correct historical problems
• Create new business model

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Goal

• Every end-user to have
• unlimited, 24 hour a day
• access to enhance role
• literature in research process

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ScienceDirect 1.8 mln articles
9
Navigation 30 mln Abstracts Indexes
ScienceDirect 1.8 mln articles
10
Navigation 30 mln Abstracts Indexes
Physics
Econ.
Chem.
Etc.
Bio Med
ScienceDirect 1.8 mln articles
11
Navigation 30 mln Abstracts Indexes
Physics
Econ.
Chem.
Bio Med
etc.
ScienceDirect 1.8 mln articles
4 mln backfiles (live!)
12
Navigation 30 mln Abstracts Indexes
Physics
Econ.
etc.
Bio Med
Chem.
ScienceDirect 1.8 mln articles
4 mln backfiles (live!)
13
Web search Scirus
\
Navigation 30 mln Abstracts Indexes
Physics
Econ.
Chem.
etc.
Bio Med
ScienceDirect 1.8 mln articles
Academic workbench - draft - preprint
4 mln backfiles (live!)
14
Web search Scirus
\
Navigation 30 mln Abstracts Indexes
Physics
Econ.
Chem.
Bio Med
etc.
ScienceDirect 1.8 mln articles
Academic workbench - draft - preprint
4 mln backfiles (live!)
15
Web search Scirus
\
Navigation 30 mln Abstracts Indexes
Physics
Econ.
Chem.
Bio Med
etc.
ScienceDirect 1.8 mln articles
Academic workbench - draft - preprint
4 mln backfiles (live!)
16
2001 TRACKING STUDY LIBRARIANS
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The Business Model

• Migrate current customers by improving value
  proposition
• more content
• additional functionality
• Long term agreements/partnerships
• Differential pricing

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THE MARKET
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VALUE PROPOSITION

• Paper Now 2005
• P ? 1.1 P ? 1.25
• VU 2V.U. 6V. 8U.

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PRIME FOCUS SCIENCEDIRECT 2002 - 4
ARTICLES ON SD 000
Engineering Technology Neuroscience Earth
Planetary Medicine Materials Decision
Science Computer Science Energy
Power Agricultural Academic Press
Mathematics Economics Psychology Social
Science Physics Astronomy Pharmacology Immunolog
y Bio-Chemistry, Genetics, ..
Chemistry Organic Onorganic Chemical
Engineering Phys. Anal. Chem.
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FUNDS SHOULD BECOME AVAILABLE
Source Bowker, Outsell
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ELSEVIER

• 6000 people
• committed
• to
• Scientist
• Librarian