Parody Advertisement

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Parody Advertisement

• Group 1

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Mastercard Priceless Commercials

• Lights! Camera! Ads! One Creative team, one
  great idea, lots of hard work. The result? The
  priceless campaign, a Madison Avenue Cinderella
  Story. Nine years. 160 Commercials. A whimsical
  mix of emotion and commerce that will make you
  laugh and cry and quite possibly use your master
  card.
• -master card website

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Link to Home Commercial

• We chose the Master card priceless ad to parody.
• http//www.priceless.com/film/nowshowing.html

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Point of View

• Someone you can trust
• Master card is trying to relate to viewers lives
• Camera angles are at eye level

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Posture

• People are playing baseball
• Actors are young,
• Casual
• Realistic
• Carefree
• Carefree so that you are more willing to spend
  money

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Position

• Logo strategically placed at the bottom right
  hand corner at beginning of commercial
• Position of logo is subtle
• Uses bright colors to intensify master card image

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Person

• The person chosen to narrate the Mastercard
  Priceless Ads typically sounds like a normal
  person.
• It is always a man
• He has a casual tone
• Does not have an accent
• All American business man

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Person Continued

• The speaker is chosen to appeal to an audience
  who is the middle class.
• The speaker is talking to an audience that deals
  with everyday situations, i.e. the home
  commercial

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Appeals

• Plain Folks Appeal the commercials as a whole,
  always try to appeal to the common person.
• Even tries to appeal to children with some
  commercials that seem to be magical and or
  animated.
• This particular commercial is appealing to those
  who love baseball and demonstrate how the sport
  is with out borders.

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Priceless Parody Ad
Erika Sanchez Ryan Marren Lauren Rodriquez Breeze
Kanikula
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Leaving England to come to America
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...Hundreds of Pilgrim Lives
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Settling on Native American land
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25,000 American Indian Lives
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Becoming the strongest economic country in the
world
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millions of global lives
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Freedom
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Priceless
Priceless
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Theres Some Things Americans Cant Have...
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For Everything Else
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THERES ALWAYS WAR