Location Based Services

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Location Based Services
Project proposal Jasper and Machiel
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LocationBasedServices
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Problem definition
Which location based services can be provided and
how can consumer data be collected during that
process in such a way that a prosperous
situation for both consumers and companies is
created?
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Sub questions

• What macro-environmental factors stimulate
  mobility?
• What are location based services?
• What is a mobile market?
• What does the appearance of a mobile market mean
  for the existing market models?
• How can mobility change the way of collecting
  consumer data?
• How can Claritas, Geodan and SPSS MR play a role
  in the mobile market?
• What services can be introduced in the mobile
  market?

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Location
IT
Content
Economics
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IT
Location Technology
Mobile Communication Systems
Other Technologies
Devices
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Economics
SWOT-analysis
Matrices And Portfolios
Visions on the Mobile Market
5 Forces - Porter
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Content
Applications
User- Interface
Information
Knowledge Management
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Services

1. Nearest possibility to buy product X now
2. Where is ?
3. Nearest possibility to buy product X later -
   receiving a signal when theres an option to buy
4. Travel Manager The shortest/ fastest/ cheapest
   route from location A to C (with an option to
   travel via location B)

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Scenarios

• Building a prototype new service
• - buy product X now (Service A) or
• - buy product X later (Service C)
• 2. Building a prototype existing service with
  extra functionality
• - Where is ? (Service B) or
• - Travel Manager (Service D)
• 3. Testing an existing service B or D (for
  example City-to-Go)
• 4. Composing a website with a questionnaire
  about Location Based Services

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Methodology Collecting general information

• Background information on LBS, telecom
  technologies, collecting consumer data
• SWOT-analysis of a partnership of
• SPSS MR, Claritas and Geodan
• Analyzing the (future) mobile market
• Site, soft- and hardware reviewing
• Investigating the need for personalized LBS

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Methodology Processing LBS

1. Examining location technologies
2. Describing the Location Based Services
3. Building a questionnaire on LBS
4. Choice of an LBS to set up the pilot project for
   a prototype service B or D

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Flow Chart
Introduction
1 The Information Age and macro-environmental
factors
5 The mobile market
6 Collecting consumer data
Conclusions
9Pilot project
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Deliverables

• A description of the LBS - All services
• Scenario 4 Composing a questionnaire about LBS
• Setting up pilot project scenario 2 Service B
  or D

• Optional
• Building a prototype scenario 2 Service B or
  D
• Scenario 3 Testing service B or D