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33 rd FIPP World Magazine Congress
Editorial concepts new formulas for success
Juan Caño
Rio de Janeiro 24 April 2001
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I am a miner in search for a golden niche
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Innovation seldom comes from RD, but from the
market
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Meet market needs
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Vertical segmentation
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Horizontal segmentation
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Hachette Filipacchi Spain
Casa Diez DeViajes Quo Elle Elle
Deco Ragazza Crecer Feliz TP Supertele Teleindiscr
eta Telenovela Diez Minutos Qué me Dices! Car
and Driver Emprendedores Fotogramas Qué Leer
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Service Explanation Inspiration Value for
money
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Do not make the magazine you love but rather
love the magazine you make
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Magazines which leave a mark