Dagbladet print and digital media

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Dagbladet - print and digital media
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Dagbladet print and digital media
The newspaper with its brand advertising,
classified, inserts, thematic sections and
weekend magazines.
Internet with news site, celebrity and
entertainment site, community, webTV and games.
Mobile Services
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What is Dagbladet, print and digital media?

• The third largest newspaper in Norway and holds
  31,7 of the single copy market with a total
  circulation of 146.512 on weekdays and 247.555 on
  saturdays.
• Dagbladet is news focused, cultural oriented and
  liberal.
• The editorial focus is news, culture and debate.
  You are able to debate current topics and
  specific articles on Dagbladet.no
• In addition we seek to deliver our newspaper
  readers and internet users meaningful
  entertainment.
• Dagbladet in total reaches 1,3 million daily
  readers/users (both print and net edition) every
  day.
• Dagbladet.no was the first country wide newspaper
  on the web in Norway, and is currently generating
  more than 1,6 million unique visitors per week
• We publish four strong and target group specific
  weekend magazines every week.

Source TNS Gallup FM 07/2, MBL
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The media market in Norway had a total gross
media spending in 2007 of 25 billion NOK, and it
was split between the different medias as shown
in the diagram below.
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The total media spending in Newspapers is 10
billion NOK. The 5 largest media companies
represent 54 of this total, and Dagbladet alone
has a 10 share of the total Newspaper market .
Magazines
TV
Newspaper
40
4
Radio
11
3
DM
4
Specialized press
1
Boards
Internet
Cinema
Source Nielsen Media Advertising statistics
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1,3
The print and digital media of Dagbladet
accumulate 2,5 million people every week.
Coverage in of the total Norwegian population
12 år
Dagbladet Total
Dagbladet Print
Dagbladet Magazines
Dagbladet Net
Dagbladet Mobile
Source TNS Gallup FM 07/2
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0,4
The print and digital media of Dagbladet
accumulate 1,3 million people every single day.
Coverage in of the total Norwegian population
12 år
Dagbladet Total
Dagbladet Print
Dagbladet Net
Dagbladet Mobile
Source TNS Gallup FM 07/2
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Readership
Readership in 1000 and in of the total
Norwegian population 12 år In
1000 Dagbladet (everyday) 683 17,2 Dagbladet
man-fri 649 16,4 Dagbladet saturday 1.024 25,8
Dagbladet sunday 513 12,9 Weekend
magazines Magasinet 905 22,8 Søndag 487 12,3
Fredag 551 13,9 Sportmagasinet 434 10,9 Dag
bladet.no 854 21,6
Source TNS Gallup FM 07/2
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Coverage for the print edition - Dagbladet

• Geography and Demography

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Geographical coverage Dagbladet has a higher
coverage in urban areas.
Coverage in of the total Norwegian population
12 år
Northern area
19
Dagbladet print edition has high coverage in the
major cities of Norway Oslo 23 Tromsø 22 Tro
ndheim 20 Bergen 14 Stavanger 15 Kristiansan
d 17
Middle area
17
Eastern area
18
14
Western area
Source TNS Gallup FM 07/2
Viktig, kontroversiell, raus og stimulerende
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On weekdays Dagbladet has a few more male readers
and an even coverage of people between 20yrs and
59yrs.
17,8
Share of Dagbladets newspaper readers
Coverage in of the total Norwegian population
12 år
Women
46
54
Men
60 yrs
50-59 yrs
12-19 yrs
20-29 yrs
30-39 yrs
40-49 yrs
Source TNS Gallup FM 07/2
11
On Saturday Dagbladet has a higher share of
female readers and a higher coverage among those
over 30 yrs.
23,3
Coverage in of the total Norwegian population
12 år
Share of Dagbladets newspaper readers
Men
48
52
Women
60 yrs
50-59 yrs
12-19 yrs
20-29 yrs
30-39 yrs
40-49 yrs
Source TNS Gallup FM 07/2
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The level of education is high among the readers
of Dagbladet. ¼ of our readers has studied more
than four years at a University level.
23,8
Coverage in of the total Norwegian population
12 år
Primary School
Highschool
College/Univ. Until 4 yrs.
College/Univ. Over 4 yrs
Source TNS Gallup FM 07/2
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The level of personal income is high among the
readers of Dagbladet.
23,3
Coverage in of the total Norwegian population
12 år
Under 150
150-299
300-399
400
In NOK
Source TNS Gallup FM 07/2
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Weekend magazines
Viktig, kontroversiell, raus og stimulerende
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Dagbladet Magasinet
Magasinet Magasinet is published with the main
paper on Saturdays. It fouces on emotional
documentaries, interesting people, wise voices
and seeks to inspire its readers. Magasinet has
905.000 weekly readers. The
readers of Magasinet is mainly women, with higher
education and are interested in culture.
52 women and 48 men
Source TNS Gallup FM 07/2
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Dagbladet Søndag
Søndag Søndag is established in Norway as a major
newspaper magazine with interior and travel as
its main focus areas Søndag has 487.000 weekly
readers.The readers of Søndag is active, curious
and between the age of 25-45 yrs. 49 women and
51 men
Source TNS Gallup FM 07/2
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Dagbladet Fredag
Fredag Fredag is the leading weekend magazine for
people between 18-39 yrs old. Its main content is
music, movie, travel, fashion, games,
entertainment and lifestyle. Fredag has 551.000
weekly readers.
Main target group is between 18-39 years of age.
In total Fredag has 218.000 readers, a coverage
of 16,4. 47 girls and 53 boys.
Source TNS Gallup FM 07/2
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Dagbladet SportMagasinet
SportMagasinet SportMagasinet is published with
the main newspaper on Fridays. SportMagasinet has
a different and refreshing way of presenting
sports, athletes and happenings. Sportmagasinet
has 434.000 weekly readers. Main
target group is people interested in sports. 63
men and 37 women
Source TNS Gallup FM 07/2
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Print products
Viktig, kontroversiell, raus og stimulerende
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Dagbladet PLUSS thematic section
The entry of the thematic section are a spread,
and usually contaning a theme of current
interest. The theme is always referred on the
front page. Permanent weekly thematics Monday Edu
cation/Jobs Tuesday Car/Motor Wedensday Travel Thu
rsday Economics and finance Friday Health,
foodwine Saturday Travel Sunday Technology
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Dagbladet Travel
Travel pages Every Wedensday and Saturday
Dagbladet has specific travel pages. 93 of our
readers are interested in Travel.
Source TNS Gallup FM 07/2
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Dagbladet Inserts
Inserts Inserts are an opportunity we offer in
the main paper either glued or separate. With
inserts you are able to dominate, because we only
allow one insert per day. In addition you are
able to send your insert to a chosen zone and not
to all of our readers see map to the right.
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Dagbladet.no
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Geographical coverage Dagbladet.no has a higher
coverage in urban areas.
Coverage in of the total Norwegian population
12 år
Northern area
25
Dagbladet print edition has high coverage in the
major cities of Norway Oslo 29 Tromsø 33 Tro
ndheim 32 Bergen 22 Stavanger 24 Kristiansan
d 25
Middle area
22
Eastern area
21
22
Western area
Source TNS Gallup FM 07/2
Viktig, kontroversiell, raus og stimulerende
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Dagbladet.no has 854.000 daily readers of the net
edition. It has a higher share of male readers,
and a high coverage among the younger people
between 12 yrs and 29 yrs
10,4
Coverage in of the total Norwegian population
12 år
Share of Dagbladet.no readers
Men
39
Women
61
30-39 yrs
40-49 yrs
50-59 yrs
60 yrs
12-19 yrs
20-29 yrs
Source TNS Gallup FM 07/2
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25,4
The readers of Dagbladet.no has also a high level
of education, 28 has studied more than four
years at a University level.
Coverage in of the total Norwegian population
12 år
Primary School
Highschool
College/Univ. Until 4 yrs
College/Univ. Over 4 yrs.
Source TNS Gallup FM 07/2
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27,7
The readers have a high level of personal income,
over 30 has a personal income over NOK 400.000.
Coverage in of the total Norwegian population
12 år
Under 150
150-299
300-399
400
Numbers in NOK
Source TNS Gallup FM 07/2