Quaker Oats Eat Well

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Quaker Oats Eat Well Win
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A daily serving of oatmeal has been proven to
reduce bad cholesterol levels by flushing them
out of the body, promoting overall heart health.
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However, to encourage consumption of oats as a
healthy diet staple is a challenge in a country
where rich, fried dishes such as tapsilogreigns
supreme at the breakfast table.
With every favorite dish in the Philippines
either fried, fatty, smothered in a rich sauce,
or all of the above, its not a wonder that heart
disease is the largest cause of death among
Filipinos.
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Quaker makes it its mission to change this.One
bowl of oatmeal at a time.
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To encourage Filipinos to make healthier choices
at the breakfast table, Quaker launched promo
packs featuring 20 more oats across all sizes of
Instant and Quick Cook Oatmeal.
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To sweeten the deal, Quaker offered the chance to
win one of 56 Nokia mobile phones, and one of 4
Toyota Innovas in an SMS raffle.
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Every promo pack earned the consumer 1 4 raffle
entries depending on the size of the pack
purchased, proving that with Quaker Oats, not
only do you eat well to win over heart disease,
but eat well to win something nifty for yourself
as well.
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The Quaker Eat Well Win mobile promo garnered
484,644 raffle entries and 86,262 registered
users via SMS in only three months.
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Quaker enjoyed a consumption spike of 21 for the
duration of the promo, achieving 2x their target
in just 8 weeks!
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Quaker Oats Eat Well Win
For details, please get in touch with LEAH
CAMILLA R. BESA-JIMENEZ Email leah.besa-jimenez_at_pr
oximity.com.ph Mobile [phone] LinkedInhttp/
/www.linkedin.com/in/leahbesajimenez Twitter
http//www.twitter.com/leahbesajimenez www.proxim
ityworldwide.com www.proximity.com.ph

• SMS Promo