A1258690450LFOes

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Johan Bergendahl Vice President, Marketing,
Group Function Sales and Marketing, Ericsson
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ConvergenceandInfotainment on the Move

• Johan Bergendahl
• Vice President Marketing
• Ericsson

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The converging environment
Connectivity
Device Multi- Access / appl. / tasking
Industry Telecom / Internet / Media
Convenience
Network Home / office / on the go
Service Multi- Senses / media / tasking
Cost
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Any Service

• From gaming to sports and live entertainment
• From high secure data communication to
  video chats

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Any Device

• From the mobile to the multimedia PC
• From the gaming console to the HDTV

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Anywhere

• From the big cities to the countryside
• From the office desk to the great
  outdoors

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IPTV- much more than traditional TV
Communication
Interactive
Personal
Combined Media and Communication
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...and this is where its heading
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Towards a killer environment
Openness for new business and communities
APIs for open development and distribution
Value adding enablers for services and business
Service and access - Interoperable across networks
A global quality IP service environment based on
IMS
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IMS in summary
Cost
Quality
IMS
Convenience
Consumer and business benefits from IP
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Building a mass-market momentum - Towards a
broad IMS eco-system

• Openness getting everyone on board
• Empower the IMS developer community
• Innovate on the benefits of IMS
• Connect with _at_home entertainment
• Facilitate new business relationship
• Provide IMS Client Platform
• Device interoperability verification

Accelerate innovation
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