The PICTURE project

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The PICTURE project

• Annalisa Caloffi
• University of Florence, Italy

The DISTRICT RFO at work Innovation Pathways
and Knowledge Economy Brussels, 16 April 2008
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PICTURE
Promoting

• focussing on the role of policies

Innovative
the rejuvenation of the city/locality
Clusters
the engine of the locality of industry
Through
strategic planning
Urban
between the cluster and the city
REgeneration
innovation processes
Local variation of a general trend
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PICTUREs goals

• The identification of an appropriate set of
  policy levers which can be managed in order to
  promote the growth of innovative clusters in a
  context of urban/industrial transformation
• The support for the city strategic planning
  process

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The partners

• IRIS
• Urban S.p.A. (Urban )
• DSE - Department of Economic Science, University
  of Florence
• DISPO - Department of Social Sciences, University
  of Florence
• BIR - University of Birmingham

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The project structure
STEPS
PARTNERS

• The analysis of
• the urban (environement and planning)
• industrial
• and social transformations of the industrial
  city/district of Prato (Italy)
• The comparison with the patterns of
  transformation and innovation implemented by
  other manufacturing cities and clusters
• The identification of policy levers which may
  lead to innovative processes

• Urban, IRIS
• DSE
• DISPO
• BIR
• Urban, IRIS, DSE, DISPO, BIR

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Operational framework

• A multidimensional approach to innovation
• A participatory approach to strategic planning

• Biulding a shared vision of
• Feasible paths of local development
• Specific objectives and tools of strategic
  planning

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The projects outcomes
An overall picture and some laboratories

• Scenarios on alternatives roads of cluster
  evolution and local development
• Decline
• Innovation in the sector of specialization,
  design and growth in services
• Strong diversification (inter-sectoral
  innovation), growth of new clusters

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The projects outcomes
Identification of local constraints and
opportunities
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The projects outcomes
Lessons from trans-regional collaboration

• Areas of trans-regional collaboration
• Learning urban regeneration strategies and
  governance schemes
• New approaches to cluster governance
• Bases and opportunities for business
  collaboration?

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Policy suggestions
S1. INNO IN THE SECTOR OF SPECIALIZATION

• Support for the reproduction and the improvement
  of the existing competencies in local and ethnic
  labour/ entrepreneurship
• University-industry interfaces and linkages for
  product innovation
• Incentives to distribution platforms
• Territorial marketing

S2. STRONG DIVERSIFICATION

• Filiére managers organizing old competencies in
  new projects, partner search
• Network/filiére-based innovative projects
• Promoting the growth of managerial competences
• University-industry interfaces