Moscow President Hotel

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MoscowPresident Hotel

• Ernst Kallus
• Vice President Europe
• LibreDigital
• 1 September 2008

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• Digital Asset Distribution
• (Simple Strategies for Complex Content)

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The boundaries are blurred

• DAM, DAD, Warehouse, Repository, WIP

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Convergence

• Digital Asset Management
• eBookstores
• Content Management
• Content structure strategy
• Production workflows
• Very significant enabling tool

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Enabling tool for

• New incremental revenue streams
• Optimization of existing workflows
• Greater control of content
• Flexibility in distribution

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Digital Publishing - Challenges

• Reaching the market
• Technology options
• Format choices
• Production process
• Cost of entry
• Asset management/distribution

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Traditional Publishing Workflow
Typesetter
Print PDF
MS-Word
Editorial
Design
Printer
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Traditional Publishing Workflow
Typesetter
Print PDF
MS-Word
Editorial
Design
Printer

• Digitize
• eBooks
• BookBrowse

• DAD
• Aggregators
• Pub. Website
• Amazon
• Google
• Etc.

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Digital Supply Chain
Collaborative Editing
Printer
Auto Publish
Design Editorial Typesetting or Typesetting
PDF XML XHTML eBooks P.O.D.
Internet Digital Ware-house
MS-Word
Partners, Aggregators, Websites, Institutions
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An Internet Digital Warehouse..

• Ingests Stores content
• Single Ingest-Multiple formats out
• Delivers content
• Controls content
• Dynamic system-not static

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Ingest Store

• Entire titles
• Components of titles
• Illustrations
• Metadata
• Audio
• Video

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Ingests once-Outputs manySingle digitization
produces

• Book Browse Community widget
• Multi format eBooks
• ePub
• Mobipocket
• MS.Lit
• Sony BBeB
• Custom XML
• POD
• Large Print

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Delivers Content

• To individuals
• To Institutions
• To any web location
• To aggregators
• To custom content assemblers (eLearning)
• To POD printers

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Controls content

• At title level
• At list/collection level
• Extremely flexible rights and permissions

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What do we offer?

• Totally outsourced solution (SaaS)
• Low cost of entry growth
• Totally integrated supply chain
• (Typesetting, digital content, storage,
  distribution, metadata)
• Emerging Self Service model

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Content structure/strategy

• Content structure is key
• X is good
• XHTML
• XML
• XSL

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Dont obsess about the page!

• The page is only one output
• Subset of master format
• Freely reflowable
• Variable outputs and styles
• Investment protection

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• XHTML
• Editing Tools Custom Publishing
• DAM/D

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• XHTML
• IDPF ePub
• OeB
• Mobipocket
• MS.Lit

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Variable Content Publishing

• Publisher - Granular Content Consumer
• in Warehouse

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Thank You
Ernst Kallus Vice President Europe,
LibreDigital ekallus_at_libredigital.com 44 7887
732703