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Chapter 16: Social Behavior

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Title: Chapter 16: Social Behavior


1
Chapter 16 Social Behavior
2
What is Social Psychology? Some Definitions
  • Social Psychology Scientific study of how
    individuals behave, think, and feel in social
    situations how people act in the presence
    (actual or implied) of others
  • Culture Ongoing pattern of life that is passed
    from one generation to another

3
Affiliation
  • Need to Affiliate Desire to associate with other
    people appears to be a basic human trait
  • Social Comparison Making judgments about
    ourselves by comparing us to others e.g.,
    comparing our feelings and abilities to those of
    other people

4
Interpersonal Attraction
  • Social attraction to another person
  • Physical Proximity Physical nearness to another
    person in terms of housing, school, work, and so
    on
  • Physical Attractiveness Persons degree of
    physical beauty as defined by his or her culture
  • Halo Effect Tendency to generalize a favorable
    impression to unrelated personal characteristics

5
Similarity
  • Similarity Extent to which two people are alike
    in terms of age, education, attitudes, and so on
  • Similar people are attracted to each other
  • Homogamy Tendency to marry someone who is like
    us in almost every way

6
Figure 16.2
7
Self-Disclosure
  • Process of revealing private thoughts, attitudes,
    feelings, and ones personal history to others
  • Should be used cautiously and sparingly when you
    are the therapist performing therapy
  • May lead to countertransference in therapy (When
    the therapist makes an unhealthy connection to
    the client)

8
More on Self-Disclosure
  • Reciprocity Return in kind reciprocal exchange
  • Overdisclosure Self-disclosure that exceeds what
    is appropriate for a relationship or social
    situation

9
Love and Attachment
  • Romantic Love Marked by high levels of
    interpersonal attraction, sexual desire, and
    heightened arousal
  • Liking Relationship based on intimacy and
    affection but lacking passion or deep commitment
  • Mutual Absorption When two lovers almost always
    attend only to each other
  • Evolutionary Psychology Study of the
    evolutionary origins of human behavior patterns

10
Social Roles
  • Patterns of behavior expected of people in
    various social positions (e.g., daughter, mother,
    teacher, President)
  • Ascribed Role Assigned to a person or not under
    personal control
  • Achieved Role Attained voluntarily or by special
    effort teacher, mayor, President
  • Role Conflict When two or more roles make
    conflicting demands on behavior and on people
  •  

11
Groups
  • Group Structure Network of roles, communication,
    pathways, and power in a group
  • Group Cohesiveness Degree of attraction among
    group members or their commitment to remaining in
    the group
  • Cohesive groups work better together
  • What kind of groups did you see on Survivor,
    Road Rules, and Real World?

12
Group Concepts
  • In-Group A group with which one identifies
  • Out-Group A group with which one does not
    identify
  • Status Level of social power and importance
  • Norm Widely accepted but usually unspoken
    standard of conduct for appropriate behavior

13
Figure 16.3
14
Attribution
  • Process of making inferences about the causes of
    ones own behavior, and that of others

15
Social Perception
  • Attribution Theory Making inferences about the
    causes of ones own behavior and others
    behavior can attribute behavior to
  • External Causes Ones that lie outside of a
    person
  • Internal Causes Ones that lie within a person

16
More on Social Perception
  • Fundamental Attribution Error Tendency to
    attribute behavior of others to internal causes
    (personality, likes, and so on) we believe this
    even if they really have external causes!
  • Actor-Observer Bias Tendency to attribute
    behavior of others to internal causes, while
    attributing the behavior of ourselves to external
    causes (situations and circumstances)

17
Social Influence
  • Changes in a persons behavior induced by the
    presence or actions of another person
  • Someone else influences your decision husband,
    wife, mother, peer, etc.
  • Peer pressure Rudy is swayed by Fanny to go see
    Star Wars III Revenge of the Sith when he
    really wanted to see War of the Worlds.

18
Conformity
  • Bringing ones behavior into agreement with norms
    or the behavior of others in a group

19
Solomon Aschs Experiment on Conformity
  • You must select (from a group of three) the line
    that most closely matches the standard line all
    lines are shown to a group of seven people
    (including you)
  • Other six were accomplices and at times all would
    select the wrong line
  • In 33 of the trials, the real subject conformed
    to group pressure even when the groups answers
    were obviously incorrect!

20
Figure 16.4
21
Group Factors in Conformity
  • Groupthink Compulsion by decision makers to
    maintain each others approval, even at the cost
    of critical thinking
  • Group Sanctions Rewards and punishments
    administered by groups to enforce conformity
  • Unanimity Unanimous agreement

22
Obedience (Milgram)
  • Conformity to the demands of an authority
  • Would you shock a man with a known heart
    condition who is screaming and asking to be
    released?
  • Milgram studied this the man with a heart
    condition was an accomplice and the teacher was
    a real volunteer the goal was to teach the
    learner word pairs

23
Milgrams Shocking Results
  • 65 obeyed by going all the way to 450 volts on
    the shock machine even though the learner
    eventually could not answer any more questions
  • The learner screamed and provided no further
    answers once 300 volts (Severe Shock) was
    reached
  • Group support can reduce destructive obedience

24
More on Obedience
  • Distance between the teacher and the learner was
    important
  • Distance from the authority also had an effect

25
Figure 16.6
26
Figure 16.7
27
Compliance
  • Bending to the requests of one person who has
    little or no authority or other form of social
    power

28
Foot-in-the-Door Effect
  • A person who has agreed to a small request is
    more likely later to agree to a larger demand
  • Once you get a foot in the door, then a sale is
    almost a sure thing

29
Door-in-the-Face Technique
  • A person who has refused a major request will be
    more likely later on to comply with a smaller
    request
  • After the door has been slammed in your face
    (major request refused), person may be more
    likely to agree to a smaller request

30
Low-Ball Technique
  • Commitment is gained first to reasonable or
    desirable terms, which are then made less
    reasonable or desirable
  • Henry accepts the price he states for a new car
    then later Tillie the saleswoman tells Henry,
    The business would lose too much money on that
    price cant you take a bit less and add all
    these options?
  • Passive Compliance Overtly bending to
    unreasonable demands or circumstances

31
Assertiveness Training
  • Instruction in how to be self-assertive
  • Self-Assertion Standing up for your rights by
    speaking out on your behalf direct, honest
    expression of feelings and desires

32
Aggression
  • Hurting another person or achieving ones goals
    at the expense of another person
  • Attempt to get ones way no matter what
  • No regard for others feelings

33
Broken Record
  • Self-assertion technique that involves repeating
    a request until it is acknowledged
  • Good way to be assertive without being aggressive

34
Table 16.2
35
Attitudes and Beliefs
  • Attitude Mixture of belief and emotion that
    predisposes a person to respond to other people,
    objects, or institutions in a positive or
    negative way
  • Summarize your evaluation of objects

36
Attitude Components
  • Belief Component What a person believes about an
    object or issue
  • Emotional Component Feelings toward the
    attitudinal object
  • Action Component Ones actions toward various
    people, objects, or institutions

37
Figure 16.8
38
Figure 16.9
39
Attitude Formation
  • Direct Contact Effects of direct experience with
    the object of the attitude
  • Interaction with Others Influence of discussions
    with people holding a particular attitude
  • Child Rearing Effects of parental values,
    beliefs, and practices

40
More on Attitude Formation
  • Group Membership Social influences from
    belonging to certain groups
  • Mass Media All media that reach large audiences
    (magazines, television)
  • Mean Worldview Viewing the world and other
    people as dangerous and threatening

41
Attitude Measurement and Change
  • Reference Group Any group a person identifies
    with and uses as a standard for social comparison
  • Persuasion Deliberate attempt to change
    attitudes or beliefs with information and
    arguments
  • Communicator Person presenting arguments or
    information
  • Message Content of communicators arguments
  • Audience Person or group to whom a persuasive
    message is directed

42
Cognitive Dissonance (Festinger)
  • Contradicting or clashing thoughts, beliefs,
    attitudes, or perceptions that cause discomfort
  • We need to have consistency in our thoughts,
    perceptions, and images of ourselves
  • Underlies attempts to convince ourselves we did
    the right thing
  • Justification Degree to which ones actions are
    explained by rewards or other circumstances
  •  

43
Brainwashing
  • Brainwashing Engineered or forced attitude
    change requiring a captive audience
  • Generally three steps to brainwash someone
  • Unfreezing Loosening of former values and
    convictions
  • Change When the brainwashed person abandons
    former beliefs
  • Refreezing Rewarding and solidifying new
    attitudes and beliefs

44
Cults
  • Authoritarian group in which the leaders
    personality is more important than the beliefs
    s/he preaches
  • Group professes great devotion to a person or
    people and follows that person/people almost
    without question

45
More About Cults
  • Cult members usually victimized by the leader(s)
  • Will try to recruit potential converts at a time
    of need, especially when a sense of belonging is
    most attractive to potential converts

46
Some Final Words About Cults
  • Look for college students and young adults
  • Some examples of cults Peoples Temple and Jim
    Jones, Heavens Gate, Branch Davidians, Osama bin
    laden and Al Qaeda
  • Where does Scientology fit?

47
Prejudice
  • Negative emotional attitude held toward members
    of a specific social group
  • Discrimination Unequal treatment of people who
    should have the same rights as others
  • Scapegoating Blaming a person or group for the
    actions of others or for conditions not of their
    making
  •  

48
More on Prejudice
  • Personal Prejudice When members of another
    racial or ethnic group are perceived as a threat
    to ones own interests
  • Group Prejudice Occurs when a person conforms to
    group norms

49
Prejudiced Personality and Intergroup Conflict
  • Authoritarian Personality Marked by rigidity,
    inhibition, prejudice, and oversimplification
    (black and white thinking)
  • Ethnocentrism Placing ones group at the center,
    usually by rejecting all other groups
  • Social Stereotypes Oversimplified images of
    people who belong to a particular social group

50
Other Concepts Relating to Prejudice
  • Symbolic Prejudice Prejudice thats expressed in
    disguised fashion
  • Equal-status Contact Social interaction that
    occurs on equal level, without obvious
    differences in power or status
  • Superordinate Goal Goal that exceeds or
    overrides all other goals, making other goals
    less important
  • Mutual Interdependence When two or more people
    must depend on each other to meet each persons
    goals or needs

51
Some More Concepts Relating to Prejudice
  • Jigsaw Classroom Each student only gets a piece
    of information needed to complete a problem or
    prepare for a test in order to succeed and get
    all pieces, students must all work together
  • Summary Prejudicial stereotypes tend to be very
    irrational

52
Aggression
  • Any action carried out with the intention of
    harming another person

53
Ethologist
  • Studies natural behavior patterns of animals
  • Ethologists believe that aggression is innate in
    all animals, including humans
  • Appears to be a relationship between aggression
    and hypoglycemia, allergy, and certain brain
    injuries and disorders
  • Certain brain areas can trigger or end aggressive
    behavior

54
Frustration-Aggression Hypothesis
  • Frustration tends to lead to aggression
  • Aggression Cues Signals that are associated with
    aggression

55
Figure 16.11
56
Figure 16.12
57
Social Learning Theory (Bandura) and Television
  • Social Learning Theory Combines learning
    principles with cognitive processes,
    socialization and modeling to explain behavior
  • No instinctive (innate) desires for shooting
    guns, knife fights, and so on
  • Aggression must be learned
  • Weapons Effect Observation that weapons serve as
    strong cues for aggressive behavior

58
Social Learning Theory (cont.)
  • Disinhibition Removal of inhibition results in
    acting-out behavior that normally would be
    restrained
  • Television seems to be able to cause
    desensitization to violence
  • Desensitization Reduced emotional sensitivity

59
Prosocial Behavior and Bystander Apathy
  • Prosocial Behavior Behavior toward others that
    is helpful, constructive, or altruistic
  • Bystander Apathy Unwillingness of bystanders to
    offer help during emergencies
  • Related to number of people present
  • More potential helpers present, lower the chances
    that help will be given

60
Decision Points Reached Before Giving Help
  • Noticing the person in trouble
  • Defining an Emergency Until someone declares the
    situation an emergency, no one acts
  • Taking Responsibility Assume responsibility to
    help
  • Diffusion of Responsibility Spreading
    responsibility to act among several people

61
Figure 16.14
62
Empathy Concepts
  • Empathic Arousal Emotional arousal that occurs
    when you feel some of the persons pain, fear, or
    anguish
  • Empathy-Helping Relationship We are most likely
    to help person in need when we feel emotions such
    as empathy and compassion

63
Multiculturalism
  • Gives equal status to different ethnic, racial
    and cultural groups
  • To break stereotypes
  • Seek individuating information
  • Information that helps us see a person as an
    individual and not as a member of a group
  • Dont believe just-world beliefs
  • Belief that people generally get what they
    deserve
  •  

64
More Ways to Break Stereotypes
  • Note self-fulfilling prophecies
  • Expectation that prompts people to act in ways
    that make expectation come true
  • Different does not mean inferior
  • Social Competition Rivalry among groups, each of
    which regard itself as superior to others

65
Some More Ways to Break Stereotypes
  • Race is a Social Construction Race is an
    illusion based on superficial physical
    differences and learned ethnic identities
  • Look for commonalities
  • Set an example for others
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