David Hazelwood, Heineken N'V'

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(No Transcript)
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Presentation CSFB Conference 23 March 2005 New
York
David Hazelwood, Heineken N.V.
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Heinekens strategy
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The Heineken Business Model
Organic Growth

• Top-line growth
• Building winning brand portfolios, focus on our
  flagship Heineken improve volume, mix, pricing
• Innovation
• Sales and marketing excellence
• Distribution power
• Cost reduction
• Continued cost focus in all business areas
• Cash Generation
• Strict cash flow management

Business Development

• Acquisitions
• Partnerships
• Focus on developing markets and the premium
  segment

Our shareholders
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Delivering the Platform for Future Growth

• The Heineken brand
• Western Europe
• Cost structure
• Acquisitions and partnerships
• Investment in marketing and innovation (Heineken
  brand and Western Europe) 100m in 2005

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Investing in the Heineken Brand

• Consumer driven innovation
• Execute high impact marketing programmes
• Increase investments in the Heineken brand in the
  USA
• Heineken brand performance dashboard
• Start partnerships

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Heineken Innovations US and other Markets