Desktop Publishing

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Desktop Publishing
Formatting Techniques
That Get Attention
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Text Enhancements. . .
Normal
Bold
Italics
Shadow
Underline
Reverse Type
Font Size 24 points 36 points 72
points
Can be used to enhance a single
typeface.
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Typefaces / Font Styles. . .
Serif
Sans Serif
A serif font is a type font in which a short line
crosses the end of the main strokes of each
letter. The cross-strokes guide the readers
eyes when reading. Cross-strokes are indicated
by the circles.
A sans serif font is a type font which is
straight-edged. Sans serif means without
serif.
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Typefaces / Font Styles. . .
Add wows by just changing the font!
Times New Roman
Futura Bold
Arial
Impact
Brush Script
Script MT Bold
Courier New
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Typefaces / Font Styles. . .
Ascenderthe part of a letter that extends above
the baseline (such as l, h, k, and d).
Dog gone good!
Descenderthe part of a letter that falls below
the baseline (such as p, y, and g).
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Page Designs. . .
SMALL CAPSwhere the first letter appears larger
than the rest of the capitals.
I
nitial capenlarging the first character
of a paragraph as a form of decoration. Initial
caps should be used randomly throughout a
document and only at the beginning of a column if
it starts a story.
Printers Quotesan elaborate use of quote
marks that draw attention to text.
Designs Grab the Reader's Attention!
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Page Designs. . .

• Bulletsspecial symbols used to draw attention to
  lists
• Entertaining
• Rhythmical
• Tradition

Pull Quotephrases from an article that are
enlarged and placed near the article to attract
attention. Pull quotes can be profoundly
effective, but only if the quotes themselves are
compelling.
Designs Grab the Reader's Attention!
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Visual Balance. . .
Balanced
Unbalanced
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Visual Balance. . .
Balanced
Unbalanced
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Desktop Publishing
Let's See
How You Do!