What is the Campaign

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What is the Campaign?

• Pride and Professionalism
• Craft Professional Profiles
• Advertisements
• Web site
• Training and Certification

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Why develop the campaign?

• Revive the meaning of Craftsmanship
• Recruit new craft professionals
• Promote opportunities in the industry
• Increase awareness of the value craft
  professionals bring to our country.

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Who the campaign targets

• The construction industry
• Contractors
• Owners
• Craft professionals
• The general public

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How to use the campaign

• Use resources to work with the media
• Appoint a media liaison and spokesperson
• Work with local newspapers
• Wear your certification with pride
• Job site banner
• Tacker sign
• Vehicle magnet and window clings
• Decals
• Bumper stickers

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Gain Champions Locally

• Public officials
• Construction owners that have followed the career
  path of training

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Campaign Resources

• Poster
• Decals
• Signs
• Banners
• Patches
• Paycheck Stuffer
• PowerPoint
• PSA/Press Releases
• Video Clips
• Store.nccer.org

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Where to Present

• Chamber of Commerce
• High Schools
• Community Colleges
• Graduations
• Girl Scout and Boy Scout meetings
• Community Events
• Career Fairs
• Meetings with Business Associates
• Parent Teacher Association
• Public Official events

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Testimonials
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Cornerstone Profiles

• Ive been a builder since I was a kid playing
  with Legos. I took a carpentry class in high
  school, and now I am a superintendent making good
  money. The opportunities in construction are
  endless. I wouldnt do anything else.
• Robert Bradley
• Superintendent
• The Haskell Company

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Cornerstone Profiles

• You can help!
• Submit your profile online
• Chance to appear in advertisements/Web site
• www.nccer.org/craftsmanship
• Facebook