What is DQE

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What is DQE?

• Anthony Okuogume Timo Karjalainen
• Kajaani University Consortium
• Ninetta Chaniotou, Kainuun Etu Oy

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Contents

• Purpose of lecture
• Target group
• What is the DQE approach?
• References

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What is DQE?Purpose and objective of lecture

• Purpose of this lecture
• This course is part of a lecture series focused
  on developing firms products/services and
  activities from the point of view of design,
  quality and environmental friendliness.
• Through the DQE process it is possible for firms
  to crystallize key developmental targets which
  will lead to the enhancement of customers values
  built on products. The final objective however,
  is increased sales and competitiveness!
• Target group
• The lecture is for business students and
  consultants. The objective of this lecture is to
  provide an operational definition of the DQE
  concept.

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What do we mean by DQE?

• What is the DQE approach?
• What is the DQE tool?
• How does it relate to the market?
• Market individual preferences societal values
  (significant numbers of the individual
  preferences)

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What is the DQE approach?

• Audit tool leading to strategic decision making
• DQE method seeks to extend environmental
  thinking to the properties of products as
  introduced in the idea of whole life-cycle
  analysis of products, from production, to
  consumption and final disposal. It lends itself
  to joint conceptual and methodological
  development and offers experience in diverse
  regions in the methodology of SME development.
• Its methodological validity and thematic
  relevance are based on a) the strategy, of
  -design, quality, environment and help defines
  the competitive parameters of DQE
• b) integrating the environment into companys
  values of competitiveness. Thus it is a practical
  tool to SME sustainable, demand-led growth.

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What is the DQE approach?

• Audit tool leading to strategic decision making
• c) integrating SME and societal priorities under
  the same value framework of -design, quality,
  environment.
• d) Its application at SME, societal, and
  individual levels. (source Dqeproject.org
  emphasis added)
• For companies to succeed competitively, It is
  essential that the companys activities and
  products fulfil the minimum requirements in terms
  of design, quality and environment.

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Why is DQE approach important?

• It I important Because it attempts on answer to
  EU development need to be competitive and
  sustainable
• Simple question can we be rich (economy) and
  sustainable (economy, employment, environment) at
  the same time? how?
• European economy
• State of the art
• Mature economy
• High population density
• Knowledge and research
• Intense utilization of natural resources
• Social net, aquis sociaux
• Requested
• Competitive growth (Lisbon Agenda)
• Sustainable growth (Gothenburg strategy)

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What is the DQE apporach

• How does DQE bring together economy, society and
  environment?
• For example
• it incorporates higher added value from skills
  (functionality, differentiation, human capital)?
  competitiveness and societal well being
• it internalizes environmental concerns to product
  and business development (? environmental
  protection eco-efficiency ? competitiveness)
• see diagram

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What is the DQE approach
Integrated development, our interpretation
Quality
Design
DQE
Environment
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What do we mean by DQE?

• What are the key characteristics of DQE products?
• DQE products have
• Reinforced functionality, i.e. better
  client-needs knowledge and adaptation
• More pronounced, more studied, at times
  innovative formal ( design) product
  characteristics, i.e. knowledge of formal trends,
  life-style trends, and the potential of new
  materials for new formal interpretations.
• Reduced negative impact on the environment, i.e.
  longer life cycle utilisation of materials that
  may be re-used or re-cycled
• Better utilization of natural resources and
  energy, i.e. they have improved eco-efficiency
• Often proposing new materials to replace
  traditional ones, which have better environmental
  behavior as a whole
• May or may not be more expensive they require
  highly skilled labour input, but make use of

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What do we mean by DQE?

• What are the key characteristics of DQE products
  to base marketing?
• Practicality, reliability, user-friendliness
  (e.g. you do not get tired when you use that pen,
  you enjoy sitting in that chair, ) possibility
  to repair and modularisation
• Attractive aesthetics (e.g. that skirt is well
  made and makes you look more stylish, )
• Innovative forms (sometimes)
• Potential income from re-use or re-cycling
• Innovative products (e.g. based on new
  materials), that need holistic marketing approach
  to introduce them into the market (e.g. the self
  cleaning clothes)

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What is DQE?
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Refrences

• DQE Criteria Handbook
• Lauri Kuukasjärvi-Dqe project
• www.Dqeproject.org