Ecodesign VIII

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Eco-design VIII

• Case studies in companies

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Contents

• Philips Consumer Electronics
• Sony.
• Electrolux. Awareness project Ecodesign Kitchen
  of the Future
• Hessnatur

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Consumer Electronics
1.
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Three main business groups

• Television
• Audio
• Monitors

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Projects

• Reduction of environmentally harmful substances
• Strategic environmental improvements aimed at
  product alternatives and a radical redesign
• STRETCH methodology Selection of Strategic
  Environmental Challenges

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STRETCH 6 STEPS

• Step 1 Survey the units (potential) product and
  market strategies and the most important driving
  forces determining business strategy in general
• Step 2 monitor new developments and trends in
  the environmental debate and changes in influence
  exerted by external stakeholders
• Step 3 Identify potential eco-efficiency
  improvements that can be made in the product
  chain
• Step 4 In light of steps 1-3, select
  eco-efficiency improvements leading to the
  development of promising market opportunities or
  preventing potential market threats, then
  formulate an action plan for short-term and
  long-term eco-efficiency improvements in the
  product chain
• Step 5 embed the STRETCH approach in the
  organisation
• Step 6 bring the results in line with related
  business-group activities (i.e. ISO 14001
  compliance, product stewardship and product
  development)

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Following 5 technological options were
investigated

• Minimising the use of raw materials and toxic
  substances and minimising energy consumption
• Increasing further material recycling
• Optimising product life (e.g. by recycling
  product components and by upgrading technically)
• Improving product distribution efficiency
• Finding alternative ways of performing the
  present function of the product (either by
  applying further eco-efiiciency physical
  principles or looking at more service-oriented
  systems

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Investigation process

• Each business group had to select four of these
  five themes
• Brainstorming sessions were organised
• Experts of different background were involved

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Success depended mainly on the following five
factors

• The organisations culture (i.e. internal factors
  such as management interest, environmental
  skills, cross-functional linkages, personnel
  motivation)
• Business conditions (i.e. profitability, market
  share)
• The degree of environmental influence exerted by
  external stakeholders (customers, authorities)
• The available room to manouvre regarding product
  housing and functionality in relation to combined
  environmental economic gain
• The degree to which the environment can be used
  to gain a competitive edge

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Result of monitors business group Brilliance
monitor
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Features of Brilliance monitor

• Energy consumption 6 decrease
• Weight of plastics 18 decrease
• Weight of metals 42 decrease
• Component count 32 decrease
• Count of hazardous components 32 decrease
• Packaging weight 10 decrease
• Maximum resolution 5 increase
• Brightness 15 increase

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Brainstorming in audio business group focused on
three areas

• Standby energy reduction for audio sets
• Replacement of batteries with human power for
  portable audio units
• Durability improvement (in particular for audio
  sets, defined in the meeting as a decrease in
  environmental load over the life-cycle per hour
  of use)

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Result of audio business group Philips AE1000
wind-up radio
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Philips AE1000 wind-up radio
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Brainstorming in the television business group
prioritised

• Materials and manufacturing future housing
  designs
• Materials and manufacturing alternatives for the
  current glass-based CRT
• Recyclability a 100 recyclable TV

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Results in the television business group ? Green
TV

• Energy consumption reduction 39
• Plastic weight reduction 32
• Hazardous substances reduction 100
• Recycled material use 69
• Recycling potential 93
• Reduction of life-cycle environmental load 30
• Reduction of cost price 5

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2. Sony
2.

• Electronics

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Implementation of environmental technologies

• 1998 Sonys environmental action plan Green
  management 2002
• Establishment of the environmental conservation
  committees 1 global and 4 local committees
• RD focusing on (1) environmental management
  systems (2) product planning, engineering and
  marketing (3) take-back and recycling activities

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Environmental advancements 1

• Air-moulding technology ? higher mechanical
  stiffness and lower plastic content
• Expanded polystyrene foam has substituted with
  paper-based packaging
• Halogenated flame-retardant substances were
  substituted with bromine-free and chlorine-free
  retardants based on P and N compounds
• Standby power consumption less than 1W

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Environmental advancements 2

• Battery return systems
• Plants air emissions have been purified in a
  smoke washer
• Innovative identification and fast distinguishing
  of materials for recycling
• Substitution of celluloid films in cinemas with
  digital files with High Definition technology

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Camcorder DCR-TRV20

• Development and introduction of lead-free solder
  according to WEEE - the worlds first digital
  camera with lead-free solder (joodis)

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Exchange and refurbishing programme
Repair centre
Waste disposal
Customers want their personal units back
Customer
Dealer
Customers accept factory-refurbished units
Category A
Testing
Sony Return Centre
Repair not possible
Factory-refurbished product
Category 3
No fault found
Refurbishing Centre
Exchange pool
Refurbished unit
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Exchange and refurbishing programme

• Walkman
• Discman
• PlayStation
• Mobile phones

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3.

• Awareness project
• Ecodesign Kitchen of the Future

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The collaborative process - workshop

• Project partners (1) Electrolux, (2) Cranfield
  University
• Project Ecodesign Kitchen of the Future was
  selected
• Two-day kick-off workshop resulting with (1)
  collaborative relationship, (2) design brief
  (basic statement of intent for the design
  project) and (3) project agenda

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The design process

• Mapping of all eco-design strategies, ideas and
  case studies
• Generation of design ideas
• Selection of seven product concepts

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Seven product concepts

• Smart sink
• Datawall
• Cooker
• Chest freezer
• Light plants
• Passive coolers
• Portion projector

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The smart sink
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The smart sink

• Smart tap with water-flow gauge
• Datawall networked
• Soft-membrane expanding sink to minimise water
  use
• Reverse-osmosis purifier manages household
  graywater visibly
• Multi-function tap that switches from jet, to
  spray, to mist to suit user needs
• Water level indicator in main basin give feedback
  on rates and level of water usage
• Cyclone greywater filters
• Visible clear casing
• Cleans and uses grey water as main source mains
  tops up supply when needed

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Datawall

• Brain of the kitchen for management and
  communication of domestic resource use
• Connected to other kitchen products, giving
  feedback on levels of resource usage
• Holds and inventory of food stock, communicating
  quantities, freshness and use-by dates
• Link to supermarket for home shopping and
  delivery services
• Menu master advice on recipes, cooking
  techniques and health and dietary issues
• Behind the information interfase is storage area

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The cooker

• Glass oven cavity
• Gas and steam cooking
• Accessory pegs for storage
• Waste incinerator for packaging and paper waste
• Solid heat bricks
• Fume filter
• Datawall networked
• Oven used for water and space heating
• Insulated cover

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The chest freezer

• Datawall networked
• Multi-door access separates recycling
• Different handles represent contents
• Ceramic casting
• Thermal mass conductor through house
• Pull-out recycling bins paper, aluminium, glass,
  plastic

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Light plants

• A functional reminder of resource use
• Solar panels collect and store solar energy,
  emiting dining light when required

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Passive coolers

• Food net bags
• Lift-off lid
• Contact-cooling packaged food pot
• More frequent shopping requires less storage
  place
• Synthetic soil storage cool and dark
• Temperature gauge
• Grey-water reservour
• Passive cooling requires zero energy input

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The portion projector

• Datawall-linked dials up meals, and the correct
  quantities are projected onto the underplate
• Recipe databank
• Perfect portion projection eliminates excessive
  or wasteful preparation and cooking
• Image plate

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4.
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Main features

• Located in Germany
• Offers natural textile products
• Closing that are made entirely of natural and
  predominantly originally grown fibres
• Philosophy all products should be
  environmentally sound and economically acceptable

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Factor Four Plus project

• Insists that along with price and quality a
  holistic ecological perspective is a decisive
  competitive factor
• Promotes and pursues intensive ecological RD
• Sets new ecological standards in the market and,
  in doing this, heightens the environmental
  awareness of all concerned
• Provides the correct balance between financial
  and environmental demands through holistic
  management

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Production features

• Use of only renewable materials
• The use of artificial fertilisers, chemical
  pesticides and defoliants is prohibited
• Soil must have been free of artificial chemical
  for at least three years

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Introduction of a product declaration

• Verification of life-cycle
• Close cooperation with all producers and supply
  chain
• Detailed product documentation

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Long-life product strategy

• Three-year guarantee spends 6 times longer in
  use

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Double-knit Troyer sweater 1

• High durability
• Flexibility as an unisex article, shared usage
  is possible, adjustable collar
• Year-round use
• High eco-transparency over the textile chain
• Social aspects
• Harmful substances have been avoided by use of
  eco-friendly finishing methods
• No chemical treatment used

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Double-knit Troyer sweater 2

• Made from naturally regenerating, ecologically
  produced raw materials (100 wool from South
  America, pesticide-free and 100 certified
  organic cotton from Peru)
• By-products are gathered for secondary use and/or
  are composted, as biologically degradable
  materials

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Offering a service

• Lending service for wedding outfits
• Wedding telephone service