Slayt 1

1
International Marketing of Healthcare Facilities
for Turkey Meri Bahar Acibadem Healthcare
Group Deputy General Manager, Deik/ TAik Health
Commitee Chairwoman March 2009
2
Turkey As a Medical Hub
3
Turkey and the neighbor countries healthcare
services
Re 2006. World Development Indicators / Table
2.14. Health expenditure, services, and use Ps
Turkey and neighbor countries add up to a total
population of 225.305.000
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Healthcare investments in Turkey
Public
Private Sector
5
Turkish Hospital Structure
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Opportunities
v Population and demographics, v Growing
interest of foreign investors in the country as a
whole, v Geographical and cultural features for
health tourism, v Improvements in standards for
EU accession v Continuation of the investment
opportunities for growth in the turkish
healthcare industry (population, interest of
foreign investment etc.) v Partner with leading
private hospitals for corparate members in that
region (geographical, cost advantage) v Partner
for quality medical care at lower cost
international insurance policies
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Healthcare in Turkey

• v Total health expenditure 21 billion (06)
• v Healthcare provision

v Last year 13 million people had been treated by
private healthcare providers.
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• Why Turkeys been preferred
• geographic location
• daily flights
• close cultural affinity to west east
• up to date technology
• expert physicians
• modern infrastmetures new facilities
• good medical results competitive prices

9
TURKEY- EASY ACCESS
US citizens with a valid passport are granted 1
month visa issues at the port of entry
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• Marketing as an individual facility us as
  collective bodies
• Collectively
• Making the country recongnized as a center of
  good medical care
• Collective work of leading centers of the
  country to launch the good medical results and
  all other assets
• Increase the international networking
• Work hand in hand in NGOs to represent the
  concept abroad

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• Individually
• present medical data
• present experience of physicians
• present the international affiliation or
  relationships
• concrete examples of of cases treated in each
  field of specialty with local international
  patients
• verification of
• v physician credentialing systems verified
• v JCI rules applied
• v Any internal auditing system present or not
  (patient safety program etc)
• v scientific meetings local or abrood
• v public meetings with trageted markets

12
Thank You