The Pieces Of Crisis and Emergency Risk Communication Planning

1
The Pieces OfCrisis and Emergency Risk
Communication Planning
CERC PLAN

• Northeast Colorado Health Department

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WHO WE ARE
CERC PLAN
Northeast Colorado Health Department

• Rural health district covering 6 counties

• 9,200 square miles

• 70,000 population

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WHO WE ARE
CERC PLAN
Northeast Colorado Health Department

• Number of full-time PIOs in our health district
  in the emergency response field

1
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PIECE BY PIECE
CERC PLAN
Northeast Colorado Health Department
media
resources
equipment
deadlines
policy
staffing
coordination
Why Plan?
messages
spokespersons
authorization
continuity
fact sheets
risk
partners
procedures
audiences
contacts
monitoring
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NO PLAN CHAOS
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FIND THE PEOPLE
CERC PLAN
Northeast Colorado Health Department
Where to Start?
NCHD Emergency Communication Team
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FIND THE PEOPLE
CERC PLAN
Northeast Colorado Health Department
FP Clerk bilingual
PIO
HCP coordinator
Admin bilingual
EH representative
Admin bilingual
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FIND THE PEOPLE
CERC PLAN
Northeast Colorado Health Department

• Sell Management on the idea
• Sell staff on the idea
• Train the team in basic PIO duties, as well as
  risk communication training
• Train the team to the CERC plan
• Keep the team interested

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DONT SCARETHE PEOPLE
CERC PLAN
Northeast Colorado Health Department
Now What?
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CREATE THE PIECES
CERC PLAN
Northeast Colorado Health Department

• Split team according to duties
• PIO
• Internal Communications
• External Communications
• Create Job Action Sheets
• Specific duties and check boxes for immediate,
  intermediate and extended actions
• Make those jobs as easy as possible
• Check off lists
• Templates

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PUT IT TOGETHER
CERC PLAN
Northeast Colorado Health Department
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MISSING PIECES
CERC PLAN
Northeast Colorado Health Department

• JIC Protocol
• Plans are currently in the works to sit down and
  hammer this out.
• Identify more PIOs in the area
• Finding it somewhat difficult to identify
  everyone we need still have gaps in every
  county
• Pinpoint special populations and resources
• Community meetings
• Test the plan and share with partners
• Exercise on June 2

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CERC PLAN
Northeast Colorado Health Department

• Questions?