International Animal Rescue

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International Animal Rescue

• www.internationalanimalrescue.org

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Background

• Headquarters in the UK
• Registered in US, India, Indonesia, Netherlands
• Projects in Europe, India, Indonesia
• Veterinary clinics rescue centres
• Partners with Wildlife SOS, India
• Over 100,000 animals treated
• Spay neuter release domestic treatment of
  wildlife and livestock.
• Members of the ABC programme in India

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Partners with Wildlife SOS

• First bear sanctuary in Agra in Northern India
  opened 2002.
• Second sanctuary opened in the South at
  Bannerghatta.
• Total of 487 bears rescued to date.
• With cooperation from the Government
• Public support. Raising funds from the public
  worldwide.

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Partners with Wildlife SOS

• After five years of working in partnership
  together with Wildlife SOS to create awareness
  and raise funds to care for the bears.
• Finite problem with a lasting solution for the
  bears and their handlers
• Working together we aim to bring the dancing
  practice to end within the next 18 months. A
  better life for both animals and people.

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Starting from scratchBuilding a sustainable
future

• First get your cause known Getting your
  message out there.
• To enlist support from the local community, the
  Government Nationally and Internationally.
• First invest available resource in the power of
  PR.
• Engage the local media invite them to visit
  your project
• Hold an open day animal adoption day for
  example.
• Publicise a milestone or success the press will
  help.
• Demonstrate the benefit to the local community or
  your work.
• The animals themselves are the best ambassadors.
• Then invest in fundraising - an integrated
  approach

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What works in Europe and the USFundraising to
build a sustainable future

• Get the local media onboard press, TV, Radio
• ASK them to help get your message across and an
  appeal
• Capitalise on the awareness by integrating the
  fundraising simultaneously PR alerts the public
  to your cause and achievements but highlights the
  need for the funds to keep repeating the success.
• Information available free onlineExample
• Best Friends Animal Society www.bestfriends.org
• www.animalpeoplenews.org

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Direct Marketing

• Communication Methods
  
  
• Mail email - telephone - press/magazine adverts
  face-to-face Inform NEWS and ASK for donation.
• New Media - Your website links with other
  groups and social networking sites
• Facebook Myspace Digg etc.
• Inform - NEWS and ASK for donation.
• Large investment identify what resources you
  have
• Direct Mail is expensive but Measurable and
  effective.
• Online is quick turnaround and cost effective.
• You can adopt the principles within your group
  and build a base for the future

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Direct Mail Fundraising

• Looking at the principles of direct mail for
  fundraising
• Identify target audience build a list
  database
• Visitors to your shelter or project
• Data capture collect names and addresses and
  EMAIL addresses on computer
• List of visitors or supporters of other groups if
  you can get them
• Note response from your own list of contacts
  including local business /- shops / suppliers /
  visitors will be 20 times more responsive than
  other lists
• Research to identify other potential prospects to
  add to your list
• Published sources - internet
• Think of local VIPs Any celebrities? will
  help you get in the media
• Government officials
• Schools - community centres

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The importance of building a database or contact
list of supporters

• Investment in the future
• Update with news
• Always thank donors to keep them loyal, maintain
  interest to give again
• Become a regular donor
• To give higher value donations each time
• Ultimate gift to pledge a bequest or legacy
• TO ASK FOR A DONATION - If you dont ask you
  wont get

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Think about THE APPEAL

• Why you need more support
• PHOTOS
• The best images you can get
• Close-up
• Looking at camera
• Before - during after ie the suffering animal
  being treated or rescued successful happy
  cared for or free.
• STORY - in words and pictures
• Case study
• Personalise

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• Graphic
• versus
• Appealing images

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Providing potential donors with a shopping
list - tangible achievable targets

• A pot of honey for a bear
• Cost of neutering or sterilisation
• Larger capital items like enclosures / dog
  kennels or rescue ambulances

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You need to target your ask to the potential giver

• Dont ask someone you know has the potential to
  give 1,000 for 10
• If you ask for 10 youll get 10
• The ASK is of course the hardest part.
• BUT you have to do it use the animals to help
  you.

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Community fundraisingTalks

• Talks at
• Rotary clubs
• Schools
• Social clubs
• Invite them to visit your project
• Collect their name and addresses
• Ask them for donation

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Community Fundraising Events

• Major donor events
• Gala dinner dance
• Musical shows
• Can be involve huge investment
• Raises profile with local media as well as funds
  from
• Ticket sales
• Raffle / Tombola
• Auction of items and promises

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Community FundraisingIndividual table top sales

• Table top sales online shop
• Downfall having merchandise stock minimum of
• T-shirts
• Badges
• Bags
• Stickers
• Rely on volunteer fundraisers dedicated
• Good for branding and awareness in local
  community
• Sponsored events

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Community FundraisingEvents

• Open days
• Adoption day
• Sponsor a dog
• Eco-tours round
• Bags
• Stickers
• Ensure you collect names, addresses email
  addresses

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Other ways of raising funds

• Small number of targeted letters to your best
  donors.
• Invite them to an event to experience the
  project, become part of the team be inclusive.
• Applying to Government local council /
  municipality for support
• Apply to Grant Making Trusts and Foundations and
  other animal welfare groups or funds.
• Use the internet for researching prospects.
• Local businesses to donate product and services
• OR FUNDS

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In summary

• Remember YOU and all your colleagues and the
  ANIMALS are all fundraisers!
• Your donors need feedback photos, news stories.
  THANK YOU!
• Keep them loyal to your cause. To give again.
• If you dont ask you wont get!
• Its difficult but ensure you always ask whether
  by email, phone, letter or face-to-face.
• Provide as many ways as possible for your
  supporters to experience your work to help
  animals and to give.
• Collection boxes leaflets merchandise shop.
• GOOD LUCK! And THANK YOU FOR YOUR HARD WORK!

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Dedicated to the rescue and rehabilitation of
suffering animals