The Smart Choice in Waste Oil Heating Equipment

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The Smart Choice in Waste Oil Heating Equipment
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Why Firelake ?Waste Oil Equipment

• Lets Look at basic differences that make, and
  keep, more money with your business.

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Who is Firelake?

• WAS

Firelake Waste Oil Heaters and Boilers are
designed from the ground up to burn waste oil and
other petroleum based products. Started by
Shenandoah Manufacturing Co. Inc. in September
1989, our waste oil heaters and boilers have
become the premier waste oil heating equipment in
the industry. Firelake Mfg. LLC has been a
family owned business since its inception. The
Dassel, MN facility has been a metal fabricator
since the early 1950's. In October 2002,
Firelake Mfg. LLC obtained the Shenandoah waste
oil heater and boiler lines. Many of the same
employees from Shenandoah Manufacturing Co. Inc.
are with Firelake Mfg. LLC to continue to lead
the industry with new technology and
products. We will continue to grow our heater
and boiler product lines with the Shenandoah
tradition of innovative designs, technology and
exceptional customer service.
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Who is Firelake ?

• Firelake has experience in the waste oil industry
  covering three decades
• Patent, combustion, and product certifications
  experience meeting your technical and
  environmental needs.
• Firelake offers worldwide sales with offices in
  MN and VA
• Specializing in Waste Oil Fired products and
  Solid Waste Thermal Cremation products.
• Firelake means manufacturing, designing, testing,
  installing, and servicing
• Not all competitors are fully integrated.
  Firelake offers a network of trained distributors
  that install and have ongoing service and parts
  a key to your satisfaction and equipment
  reliability.
• Firelake has various interrelated combustion
  product lines
• Some competitors are part-time waste oil only
  companies. This can lead to interrupted
  service, loss of focus, stagnation in
  development.
• Firelake continues to evolve with waste oil, fuel
  oil, Propane, and Natural gas products.
• Firelake is made in the USA
• Some others are made and imported to the U.S.A.
• Firelake sells certified patented products.
• Firelake products meet UL, C-UL, CSA, ETLM, ASME,
  EPA requirements.

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Firelake Waste Oil Equipment

• Firelake has the Broadest product line with Nine
  heaters and Five boiler models
• Clean Burn - five heater models, one boiler
• Energy Logic - three heaters and two boiler
  models
• Heat wave - three heater models, no boilers
• Lanair - five heater models, two boilers
• Omni- four heaters, five boilers
• Reznor - six heaters, two boiler models
• The Only Manufacturer with a LIFETIME Warranty
• Others drop you at or before ten years
• Firelake is the Only Waste Oil Manufacturer with
  a Fast Lube Corporate Account
• Over 350 units since 2001 with savings in excess
  of 4 million dollars
• Firelake, Recognized as Best Waste Oil Burner in
  Industry
• Patented design, trying to be copied by
  competitors
• Simple quiet compact operation, no noisy
  compressor
• Module design for quick service, less service
  cost
• Certified for safety, efficiency, combustion

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Firelake Waste Oil Heaters

• The Firelake Horizon Model, Recognized Best Waste
  Oil Heat Exchanger
• Quickest cleaning heater in industry (15 minutes)
• Two to four hours labor is typical for
  competitive single and multi-tube heater designs
• Horizons patented heat exchanger can allow
  better heat transfer than multi-tube heaters. The
  Horizons ash periodically falls to the bottom of
  the chamber, freeing transfer surface, while the
  competitions tubes progressively fill with ash.
• Horizons industry leading heat transfer ability
  is due to the patented air flow where cooling air
  is forced onto the hottest part of the fire
  chamber first.
• Versatile stack outlet options
• Stainless steel heat exchanger option
• Beware of inconsistent advertising, Firelakes
  Btu Input equals or exceeds the heater model.
• Reznor advertises two heater sizes with BTU/hr
  inputs of 225,000 325,000. Their actual
  catalog specifications list them at only 200,000
  and 280,000 BTU/hr.
• EnergyLogic states their Model 340 at 2.25
  gallons per hour and 340,000 btu/hr input. By
  calculation, the industry standard of 140,000
  btu/gal x 2.25 gph is equal to only 315,000
  btu/hr. This leaves them 25,000 BTU short of
  actual.
• The Lanair Model 300D states 1.83 gallons per
  hour and 300,000 btu input. By industry standard,
  140,000 btu/gal x 1.83 gph is equal to only
  256,000 btu/hr, 44,000 btu short.
• Omni shows their Model 150 at 1.0 gallon per hour
  and 150,000 btu input. By industry standard,
  140,000 btu/hr x 10. gph is equal to
  only140,000 btu/hr, thus 10,000 btu short.
• Clean Burn shows 170,000 btu/hr at 1.15 gph in
  their model 1750. A rate of 1.15 gph at 140,000
  btu/gallon is only 161,000 btu/hr. They also
  show 250,000 btu/hr at 1.7 gph in their model
  2501. A rate of 1.7 gph at 140,000 btu/gallon
  is only 238,000 btu/hr. Averages about 10,000
  btu short.

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Firelake Waste Oil Pumps

• Firelake uses field proven Suntec A body and J
  body waste oil pumps
• Suntec is the proven leader in reliability, but
  not all competitors use Suntec pumps. Firelake
  has tested many pump manufacturers by circulating
  metal shavings through them in controlled
  multiple pump tests. Suntec always was the last
  pump standing. The others leaked air or oil.
• Firelake offers pressure regulated oil flow
  (Standard Model A or J) as well as viscosity
  compensating metering pump systems (Model CDVF A
  or J).
• Firelakes metering pumps are versatile unlike
  the fixed speed pumps competitors sell. With a
  competitors fixed speed pump there is no
  adjustment for piping head or suction loss, and a
  special pump is needed for every model of heater.
  Fixed speed pumps are limited in distance from
  the burner to the oil tank.
• Firelakes metering system is adjustable, and
  only one model is needed for all the heater
  sizes. This reduces confusion over parts and
  eliminates potential mismatching of equipment.
  Firelakes metering system can work in a wider
  variety of applications. Firelake pumps prime
  oil lines as much as 5 to 9 times faster, why sit
  around and wait an hour for oil to get to the
  burner after service or installation?

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Cheaper is Not Always Better or Less Cost

• Initial sale of 6,000 for Firelake 5,000 for
  Competition.
• A labor rate of 40/hr. Assuming competition
  needs 3 cleanings/season at 2 hrs/cleaning
  Firelake needs 1 cleaning/season at 0.33
  hrs/cleaning. Chart shows a 10 year heater life.
  
• Over the 10 years Firelake will return your
  original 1,000 difference and save you another
  1,268
• based on 10th year figures of 7,400 - 6132
  1,268.
• After the 10th year Firelake provides a lifetime
  10 warranty, the competition stops at 10 years.
  

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Why Firelake gets you more heat in the long run
than multiple tube heat exchangers
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The Firelake Horizon Heater

• Firelake patented heaters have technology that
  Eliminates the need for deflectors, puts the
  blower air at the hottest section of the chamber
  first, and has chimney connections at either side
  for convenience and prevention of water running
  into the chamber.
• Firelakes patented Horizon model creates a
  cleaning action that releases ash from the
  interior of the fire chamber, allowing it to fall
  to the bottom of the chamber. The Firelake
  patent reads the burner assembly imparts a
  swirl to the combustion gases which increases the
  efficiency of heat transfer as well as reduces
  the tendency of ash to form on the upper surface
  of the combustion chamber.
• Competitors multiple tube designs collect ash on
  all 360 degrees of the interior of the tubes.
  Efficiency deteriorates with time since the ash
  adheres and remains in place until it is
  physically removed.

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The Firelake Horizon Heater

• Part of the Horizons success is due to the air
  flow. The Horizons patent reads A blower
  supplies ambient air which flows into the upper
  air space, flows along the hottest part of the
  combustion chamber and then, upon reaching the
  flue gas end of the combustion chamber, reverses
  direction and travels back along the lower air
  space before being exhausted into the ambient
  air.
• The blower air contacts the hottest part of heat
  exchanger first for maximum heat transfer.
• Hinged burner access door for service and
  cleaning.
• Directional hot air outlet
• Either side chimney connection
• Impact resistant mill-applied painted steel
  surfaces.

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Firelake Offers the Industrys Only LIFETIME
WARRANTY

• On HORIZON HEAT EXCHANGER FIREBOXES
• 0 to 1 year or 2,000 hours full replacement
  parts
• 1 to 2 years or 2,001 to 4,000 hours full
  replacement parts
• 2 to 3 years or 4,001 to 6,000 hours full
  replacement parts
• 3 to 4 years or 6,001 to 8,000 hours purchaser
  pays 40 of list price
• 4 to 5 years or 8,001 to 10,000 hours purchaser
  pays 50 of list price
• 5 to 6 years or 10,001 to 12,000 hours purchaser
  pays 60 of list price
• 6 to 7 years or 12,001 to 14,000 hours purchaser
  pays 70 of list price
• 7 to 8 years or 14,001 to 16,000 hours purchaser
  pays 75 of list price
• 8 to 9 years or 16,001 to 18,000 hours purchaser
  pays 80 of list price
• 9 to 10 years or 18,001 to 20,000 hours
  purchaser pays 85 of list price
• 10 years or 20,000 hours purchaser pays 90 of
  list price

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The Firelake Burner

• Simple single model design, universal flange,
  quick connect power cord, dependable Beckett
  parts, rugged blower motor w/ air proving
  contacts, modular construction.
• Designed for ease of service and reliability.
• Patented removable gun assembly allows less down
  time.
• Simple controls and wiring for quick field
  service.
• Original production models still in service from
  two decades ago.
• Oil priming switch for faster installation and
  less down time.
• One burner design ranges up to 500,000 BTU and is
  always compatible to any Firelake/Shenandoah
  model heater or boiler ever made.

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Firelake-Columbia Boilers

• Firelake uses steel sheet construction. Unlike
  cast boilers you never need to worry about stress
  failures from cool return water.
• Firelake has accessible surfaces to remove ash.
  Cast boilers have corners, grooves to collect ash
  and promote inefficient heating and corrosive
  conditions.
• Unlike competitive boilers with only a coiled
  pipe to heat water, all Firelake boilers have a
  water jacket with reserve hot water. This
  reserve supply feature will prevent cold water
  during high demand periods.
• Firelake is always pressure vessel stamped,
  tested, and ASME certified.
• Firelake boilers are standard with separate
  jacket water and potable water use.
• Steam or hot water controls available.
• Water tube design and multiple access doors allow
  easiest cleaning. Firelake has no flue tubes
  carrying condensable flue gas prone to hidden
  internal corrosion.
• Large swing door for burner mounting and chamber
  cleaning.
• Boiler manufacturing experience from 1936.

WL-60
L-24
LV-WO
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Firelake is Meeting Expectations

• Maguire's Ford (Hershey, Pennsylvania)Maguire
  s Ford, serving Central Pennsylvania since 1935,
  first used Firelake's multi-oil heaters in their
  Duncannon dealership. They were so happy with the
  results that they recently decided to install
  three Firelake heaters in their newer Hershey
  location.The three heaters in Hershey are used
  to heat the entire 12,800 sq. ft. shop area.
  According to Service Manager, Rob Mathias, the
  heaters handle very well in an area that has 22
  role-up doors. The Horizon heaters are a big
  improvement over the natural gas heat they had
  used before. We get a constant source of heat
  rather than intermitted highs and lows, making
  the shop more comfortable. And we dont have to
  back off the heat in evenings to save money,
  says Mathias. The guys wouldnt want to part
  with it.According to Mathias they have
  practically paid for themselves in less than a
  year. He completely recommends the Firelake
  products saying, You wont regret making this
  decision.

Other Referrals Available Upon Request
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• Waste Oil Heating Equipment

• Best Heat Exchanger

• Best Burner

• Lifetime Warranty

• National Distributor Network

• Less Maintenance

Simply, The Smartest and Best In Waste Oil
Heating Equipment
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For More Information

• Visit www.firelakemfg.com
• Or Call
• 1-866-252-3757