Banner Size 300 x 250

1
Banner Advertising

• The primary "unit" of internet advertising.
• Banner ads are to the internet, what 60-second
  commercials are to radio

Banner Size 300 x 250

• Advertiser Benefits
• A high impact advertising unit that's part of a
  business or brand marketing communications
  strategy
• Increase and reinforce brand awareness of a
  product or service to consumers
• Increase traffic to a website via instant access
  to advertiser's website
• Can be integrated into all marketing
  communications plans retail traffic increases,
  maps to stores, and more
• A visual complement to an on-air message

Banner Size 180 x 150
Banner Size 728x90
Specs A minimum of 75,000 impressions per
month Three banner sizes 728x90180x150300x250 O
utside File type swf, jpg, gif. For swf files,
please see ISM for delivery instructions. Producti
on can be done in house via coordination with
REX/CXRi.
Average Monthly Pageviews 300,000
2
Custom Content Channel

• Fixed feature on the website accessible from the
  menu bar on all pages of the website
• The Special Section of the daily newspaper of
  the radio station
• Allows the advertiser to become the expert in
  their industry and advertiser content to become
  part of the stations website

• Advertiser Benefits
• Offers consumers the opportunity to access
  detailed information about a specific business
  category or industry and positions client as the
  expert in their industry
• Strong co-branding options as the advertiser's
  marketing communications message becomes a part
  of the station's website and becomes viewed by
  the consumer as content
• Allows a cost-effective way for the advertiser to
  promote multiple marketing communications
  messages in a one-stop shopping environment and
  can demonstrate a company's broad range of
  products/services

Production Specs Most involved interactive
capability To coordinate production of custom
channel, visit with ISM
Listing in Marketplace section on every page of
website
3
Email Newsletter

• An opt-in monthly newsletter sent to listeners
• Includes content from the station and
  opportunities for advertisers

• Advertiser Benefits
• A direct-targeting opportunity
• Coupon, unique invitation, or special offer for
  listeners only
• Access to a consumer's email inbox - and the
  consumer has "opted-in" to receive email
  communication from station
• Allows for textual or graphical marketing
  communications messages
• Allows for association with the station

Client ad locations banner or 40-word text
w/logo
Specs Produced twice per month (see
dates) Client can provide a banner ad ( or 40
words of copy logo, plus links to landing pages
on client site or bridge page on station
site Newsletter produced internally by Cox Radio
Atlanta with client approval prior to sending All
email newsletters are CanSpam compliant
Database Size and Pricing Size (7/22/08) 16,922
Mail DatesFirst Third Thursdays each month
4
Event Guide Sponsorship

• Fixed sponsorship of second most-visited feature
  on KISS 104.1s website
• The event guide receives an average of 20,000
  pageviews per month
• Its the second most-visited page behind the
  homepage
• Allows the advertiser a fixed position on the
  page and ownership of the section/content
• Complements a regular or annual campaign on KISS
  104.1

• How It Works
• Client receives a fixed banner on the Event Guide
  (120x30)
• Also included are rotating banners, streaming
  commercials, and an email newsletter ad
• Minimum monthly impressions Banners 75,000
  Streaming 100,000 Newsletter 10,000 Event
  Guide Pages 20,000 Total of 205,000
  impressions/month
• ISM will work with account manager to input into
  Marketron and REX

Fixed banner with clients marketing
communication message
5
Featured Advertiser Listing

• An opportunity to complement an on-air schedule
  with interactive elements including search,
  on-demand audio of commercials, and links to
  website and a coupon
• Best integration tool in KISS 104.1s as the
  Featured Advertiser Listing allows for true
  on-air and online integration

• Advertiser Benefits
• Searchability on the websites with keywords and
  this can be used in broadcast commercials to send
  consumers to station's website
• Complements on-air schedule by directing
  consumers to the website for more information or
  coupons
• An on-air insurance policy as the station
  receives more than 25 calls a week about ads that
  were played. Featured advertisers allows
  consumers the chance to access the information
  via the station's website
• Allows for Radio Data System (RDS) messaging in
  RDS-enabled receivers when broadcast commercial
  airs.

RDS Display
Specs Must have an on-air schedule to enact this
interactive feature RDS messaging is up to 64
characters in scrolling text or six screens of
a maximum of 8 characters Client provides the
copy points for coupon, RDS feed, and links for
Featured Advertiser
Cox Radio schedules and creates all the elements
locally - coordinate with webmaster by delivering
coupon copy, RDS text, search terms, and web
addresses Price 350 per month
6
Gateway Advertising

• Combination audio/video marketing communications
  opportunity that plays when a consumer logs onto
  the station's audio stream

Video plays with synched audio

• Advertiser Benefits
• High Impact, can't miss messaging
• Limited inventory allows a client to corner the
  market
• Strong capability for a client that's a heavy
  television marketer
• The gateway ad plays every time a user logs into
  the audio stream
• The gateway can be linked to a client site or
  internal bridge page

Specs Flash or WMV file of television spot
Recommended 15-20 second video spot File specs
300 x 250 File size less than 1MB bit rate of
128 kbps Client provides the video file for
upload and scheduling Coordinate delivery with
ISM Limited inventory Only four slots available
per month per station A minimum of 25,000
impressions per month
Banner synchs with video
7
Last Songs Played Sponsorship

• Fixed sponsorship of most-visited feature on KISS
  104.1s website
• Last Songs Played receives an average of 25,000
  pageviews per month
• Its the most-visited page behind the homepage
• Allows the advertiser a fixed position on the
  page and ownership of the section/content
• Complements a regular or annual campaign on KISS
  104.1

• How It Works
• Client receives a fixed banner on the Last Songs
  Played Page (120x30)
• Also included are rotating banners, streaming
  commercials, and an email newsletter ad
• Minimum monthly impressions Banners 75,000
  Streaming 100,000 Newsletter 10,000 LSP Page
  25,000 Total of 210,000 impressions/month
• ISM will work with account manager to input into
  Marketron and REX

Fixed banner with clients marketing
communication message
8
Streaming Commercials

• Commercials that are played for the online audio
  stream audience
• Commercials heard only via the internet stream

• Advertiser Benefits
• A great complement to an on-air campaign as the
  broadcast commercials are not played online
• Extends the reach and frequency of an on-air
  campaign
• Offers the opportunity to utilize a second
  marketing communication message to the online
  listening audience with the ability for immediate
  action via links
• A pipeline to the at-work audience. 80 of all
  streaming listening happens during the work hours
  of 8 a.m. - 6 p.m.

Synched Banner When Spot Plays Featuring Client
Marketing Communications Message Combines Audio
Visual
WALR-FM Listening Sessions 155,462 (June 08)
Specs Each client will receive a minimum of 250
"plays" or "60-second streaming commercials" per
month Approximately 100,000 impressions/month 60-s
econd copy provided by client or produced
in-house Synched banner provided by client or
produced in-house (468x60)
Can use existing on-air commercial or specially
produced streaming spot (recommended) Can include
directions on how to click to the link for more
information in audio copy