Statistics and Facts

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Statistics and Facts

• Online donating is a growing source of income
• Many donors are affluent
• Trends prove that donors are beginning to give to
  more than one charity online.
• Donors choose monthly giving more than single
  giving in comparison to other methods of giving
• Donors are more trusting of charities online than
  other institutions online (i.e., receiving email,
  opening attachments, links)
• Online programs will attract new age groups

According to Michael Johnson, President, HJC New
Media Direct Marketing Association Nonprofit
Federation
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from over 1,000 non-profit organizations
Survey of Online Donors
ONLINE CHARITABLE DONATIONS GIVEN TO IN THE LAST
YEAR
GENDER
Male 44.6 Female 55.4
1 44.2 2-3
28.6 4-5 16.9 6-10
5.2 10 or more 5.2
AGE OF DONOR
18-29 16.9 30-39 27.7 40-49
24.1 50-59 18.1 60-69
8.4 70-79 4.8 80 or older 0
Michael Johnson, New and Emerging Technologies
for Fundraising
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YTB Travel Network

• Americans overwhelmingly agree that a companys
  support for a charitable cause impacts their
  buying decisions.
• According to a Cone/Roper study, more than 84 of
  Americans would be likely to switch brands to
  support a cause, when price and quality are
  equal.

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The Non-Profit Dilemma
Funding is a never ending challenge for
non-profits
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Take Your Fundraising Over the Top!
No Matter What Your Cause

• Travel is the
• Ultimate Fundraiser!
• Our innovative Travel Affinity Program provides
  you with your own online travel website (similar
  to Expedia) which can help generate thousands of
  dollars for your organization when members and
  supporters book their personal travel through you.

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Why Travel?

• WORLDS LARGEST INDUSTRY
• Travel is the worlds largest industry and is
  growing 23 faster than the global economy
• 1.3 trillion industry in the U.S.
• Travel is a big ticket item producing
  significant commissions
• UNIVERSAL APPEAL DEMAND
• Everyone loves to travel
• Travel is expected to double by the end of the
  decade
• INDUSTRY MARKET SHIFT
• OnLine travel is the fastest growing commercial
  Internet segment

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YTB Travel Network

• Home office in Edwardsville, Illinois
• Publicly Traded - Symbol YTBL.OB
• Founded by Lloyd Coach Tomer, a retired pastor
  who understands the challenges of non-profit
  organizations.
• Key Industry AlliancesWorldspan, Hotels.com,
  Priceline.com,CheapSeats.com, Apple Vacations

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How Can YTB Help?
YTB provides a Private Label booking engine for
the non-profit to use and market to their members
and supporters. As members book their travel
using the website, it creates a consistent stream
of commissions paid by third party vendors. A
significant portion of these funds are paid to
the organization. The booking engine uses the
same technology and provides the same features
and prices as other online booking engines such
as Expedia, Orbitz and Travelocity.
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Booking Engine Features

• AIRLINE RESERVATIONS
• CRUISE RESERVATIONS
• HOTEL RESERVATIONS
• VACATION PACKAGES
• WEEKEND ESCAPES
• ISLAND RESORT PACKAGES
• RAIL TRIPS
• RENTAL CARS
• SITE-SEEING TOURS
• CUSTOM GROUP PACKAGE

• SPORTING EVENTS
• CONCERT TICKETS
• THEATER TICKETS
• THEME PARK TICKETS
• LIMOUSINE SERVICE
• GOLF VACATION PACKAGES
• GOLF TEE TIMES
• RESTAURANT RESERVATIONS
• SPA FINDER RESERVATIONS
• HONEYMOON WISHES
• AND MUCH, MUCH MORE

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A Simple Shift
With 85 of travel booked online, you are not
asking members and supporters to do anything they
are uncomfortable doing or are not doing already.
You are only asking them to shift their
activity. Simply stated, all you are saying to
your members and supporters is this We know you
are going to book travel online. All we are
asking is that you book your travel with us.
Youll receive competitive rates or better, and
youll be helping a cause you believe in.
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Affinity Program Business Model
How to Turn Your Vacations Into Donations!
Members/supporters visit association site to book
personal travel
www.yourtravelstore.org
YTB provides turnkey marketing program
Association receives funds paid by third party
vendors, not membership base
Association booking engine provides membership
with competitive online rates
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2 People 11 Day Caribbean Cruise
Lets Compare
Greater Hollywood B.C.Will Earn 169
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Produce a Financial Windfall
With the YTB Travel Affinity Program, you receive
a substantial share of the revenue from your
travel website. 40 of all travel commissions
from the website go directly to your
organization. Below is an example of the income
potential of an organization.
000,000 Total Membership of Organization x 5
participation by members 0 Participating
Members x 1,700 average yearly usage per
member x 5 Average commission rate 000,000
in travel commissions x 40 association
percentage 000,000 in Revenue for Your
Organization
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Powerful Commission Tracking

• You receive detailed reporting capabilities to
  track commissions and the success of your
  program.
• The image to the right shows actual transactions
  and commissions generated by a YTB Association
  Account.

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Marketing Promotion

• YTB can has a variety of marketing campaigns to
  help market the travel program to your
  supporters. We can provide camera ready master
  copies of marketing material including
• Display ads
• Posters
• Inserts
• Emails
• Website Banner Ads
• Envelope Stuffers

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The Process

• Places your group on Please Do Not Contact list
  to prevent being called upon by other Association
  Specialists.

• YTB will provide any information needed for board
  approval. Plus, we will conduct conference calls
  or additional presentations.

• Once application has been received, the booking
  engine can usually be online in 7 to 10 business
  days.

• Association provides an image file of their logo
  to be used on the booking engine.

• YTB will create, maintain, and house on a secured
  server a Private Label booking engine for the
  association.

• YTB will provide marketing kit to be used to
  promote the Travel Affinity Program with members
  and supporters.

• Funds are distributed after being received by YTB
  Travel Network.

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Program Benefits

• Association booking engine provides membership
  with competitive online rates
• Relatively low participation rate by membership
  still produces significant revenue
• Association revenue paid by third party vendors,
  not membership
• Program operates 24/7 producing perpetual income
• Private Label booking engine provides
  additional exposure
• Trackable commissions
• Marketing program
• Continued support
• No Long-term Commitment
• High perceived value
• Program cost is a one time fee of 399.95.