Demographics

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Demographics Trends I

• MKT 750
• Dr. West

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Agenda

• Generational Cohort Presentations
• Snapshot of Demographic Trends

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Forecasting Requires

• Understanding the past
• Monitoring demographic shifts
• Anticipating trends

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Snapshot of Demographic Trends

• The US population more than tripled from 76
  million in 1900 to 281 million in 2000.
• Growth of 32.7 million in the 1990s represents
  the largest numerical increase in any decade in
  history

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Snapshot of Demographic Trends
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Snapshot of Demographic Trends
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Snapshot of Demographic Trends

• The US population grew increasingly metropolitan,
  from 28 percent in 1910 to 80 percent in 2000.
• The suburbs, rather than central cities accounted
  for most of the growth
• By 2000 half of the population lived in suburban
  areas.

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Snapshot of Demographic Trends
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Snapshot of Demographic Trends
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Snapshot of Demographic Trends

• Less developed countries represent 80.5 percent
  of the global population, this is up from 68
  percent in 1950.

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Snapshot of Demographic Trends
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Snapshot of Demographic Trends

• National Trends Projections
• Growth rate from 1990-2000 was 7.1 and is
  expected to increase by 50 by 2050.
• Global Trends Projections
• World population increase, gradually slowing.
  Expected to hit 9 billion by 2050.

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Snapshot of Demographic Trends

• In 1900 half of the US population was less than
  22.9 years old.
• By 2000, half of the population was more than
  35.3 years old.
• The population age 65 and over increased
  tenfold, from 3.1 million in 1900 to 35 million
  in 2000.

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Snapshot of Demographic Trends
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Snapshot of Demographic Trends
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Snapshot of Demographic Trends

• National Trends Projections
• The mature segment of the population will
  increase dramatically.
• 65 segment will increase from
• 12.7 to 23.5 of the pop.
• 85 segment will increase from
• 1 to 5.9 of the pop.

Projected Growth (Millions)
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Snapshot of Demographic Trends

• In 1900, 1 out of 8 Americans was not classified
  as white/not-Hispanic.
• At the of the century, the ratio was 1 out of 4.
• From 1980 to 2000, the Hispanic population more
  than doubled
• By 2000, the percentage of minority populations
  ranged from 16 percent for people over age 65 and
  39 percent for those under age 25.

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Snapshot of Demographic Trends

• National Trends Projections

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Snapshot of Demographic Trends

• In 1900, the most common household contained
  seven or more people.
• Average household size declined from 4.60 in 1900
  to 2.59 in 2000, or by 44 percent.

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Snapshot of Demographic Trends
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Snapshot of Demographic Trends
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Snapshot of Demographic Trends

• Households and Families
• The share of family households fell from 81
  percent in 1970 to 71 percent in 1990 and has
  remained at that level.
• The number of single parents increased from 3.8
  million in 1970 to 11.7 million in 1996.

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Snapshot of Demographic Trends
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Snapshot of Demographic Trends

• Marital Status and Living Arrangements

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Additional Trends

• Two income families
• Higher education levels
• More mobile
• What are the implications?

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Assignment

• Read Take the Cake
• Prepare for Team Presentations