Gill Heighington

1
Gill Heighington

• Tourism South East

2
Britains visitor industry

• Employs 2.1 m 7.4 of the workforce
• Comprises of 180,00 businesses
• 13billion of the 74 billion spent annually by
  visitors comes from overseas
• Bigger export earner than crude oil, food drink
  and tobacco and vehicles

3
Role of Central government

• The government is involved in tourism industry
  for a number of reasons
• - needs resources e.g. Roads, airports
• - uses resources e.g. countryside and
  waterways
• - can make an important contribution to
  economic growth- vital income jobs and UK balance
  of payments
• provides income from taxes, VAT
• - government has a role protecting consumers
  from unfair trading practices
• International tourism requires co-operation
  between governments to allow free passage of
  international visitors

4
Central government

• Department for Culture, Media and Sport
• Home Office
• Department of Transport
• Office of the Deputy Prime Minister
• Department for the Environment, Food and Rural
  Affairs
• Foreign and Commonwealth Office

5
National and regional tourism organisations

• VisitBritain
• VisitScotland
• Wales Tourist Board
• Northern Ireland Tourist Board
• Regional tourism organisations - (DMOs)

6
National tourist boards and government

• Visit Britain reports to the Department for
  Culture, Media and Sport
• VisitScotland reports to the Scottish Executive
• The Wales Tourist Board reports to the National
  Assembly for Wales
• Northern Ireland Tourist Board reports to the
  Department of Economic Development - Northern
  Ireland Office.

7
VisitBritain

• Receives 48.4m in grant in aid from DCMS
• 35.5m is allocated to marketing Britain in 36
  countries
• In the last three years the investment has
  generated an average return of 1.3billion in
  overseas earnings.

8
Regional tourism organisations in England

• East of England Tourist Board
• East Midlands Tourism
• Heart of England Tourism
• North West Development Agency
• ONE NorthEast Tourism Team
• Tourism South East
• South West Tourism
• Visit London
• Yorkshire Tourist Board

9
Statutory bodies and agencies

• Arts Council of England
• British Waterways Board
• Natural England
• English Heritage
• National Parks
• National Rivers Authority
• Regional Development Agencies
• Sport England

10

VisitBritain Promoting England to domestic
visitors
Regional Development Agencies
VisitBrtiain promoting Britain and England to
overseas visitors
The industry tourism suppliers
National Tourist Boards For Scotland Wales and
Ireland
Regional Tourist Boards and DMOs
Local Tourist Organisations representing the
interests of suppliers in their area
Support organisations Business link Learning
and skills
structure of tourism in UK simplified
11
Tourism South East region

• Berkshire
• Buckingham
• East Sussex
• Hampshire
• Isle of Wight
• Kent
• Oxfordshire
• Surrey
• West Sussex

12
Tourism in the South East

• In 2003, the Tourism South East region received
  3.8 million overseas visitors
• In 2003, there were also 25.5 domestic visitors
• These visitors spent a total of 4.9 billion
• The region receives over 200 million day visits
  each year

13
Tourism South East activities

• Promotion of the region as a leading destination
  through marketing activities
• Consultation and lobbying on behalf of the
  tourism industry
• Planning and undertaking research
• Managing a network of tourist information centres
• Delivering training, business advice and
  consultancy services

14
TSE Funding Sources 2004/2005
15

• Important trends and issues
• Changes in leisure time
• Ageing populations
• Increase in short break taking
• Increase segmentation
• Sustainable tourism
• Increase awareness of needs of disabled people
• Increased demand for improved quality