Presenting theGrapevine'com

1
PresentingtheGrapevine.com

• Hari Khalsa
• Lorrianne Nault
• Samantha Konwinski
• Charles Yiu

2
First Steps

• Target audience
• People who are relatively new to wine drinking
  and buying wine
• Methods used
• Directed storytelling, competitive evaluation and
  brick and mortar observation
• Goal
• Provide wine recommendations, some wine
  education, and a fun and interactive experience

3
User Research Directed storytelling

• Buying decisions based on price, type of wine,
  and look of the label
• Get recommendations from trusted friends and
  family
• Design ideas
• Show wine labels
• Use simple language
• Where to find this wine

4
Competitive Analysis Wine related websites

• Effective
• Personalization
• Various search methods available
• Updated feature articles
• Glossaries
• Room for improvement
• Requiring registration to use site
• Advertisements
• Unclear expert rating systems
• No location specific information
• Hoity-toity language

5
Brick and Mortar Winery and Wine Spirits Store

• La Casa Narcisi Winery
• Approachable staff
• Focus on wine buyer
• Serene atmosphere
• Ability try and compare wines
• Pressure to comment on wines tasted
• Wine Spirits Superstore
• Plush atmosphere in premium wine section
• Staff recommended wines
• Staff knowledgeable, yet snotty
• Intimidating for novice wine drinking

6
Design Ideas

• Duplicate winery atmosphere with relaxing color
  scheme
• Provide descriptions for all wines
• Reduce intimidation factor
• Incorporate my favorites list
• Include location-specific where to buy feature
• Wine education features

7
Post-Critique Refinement

• Price selection based on users mental model
• Created shopping list
• One-step registration
• Incorporated social networks

8
Design Process Stage One
9
Design Process Stage Two
10
Design Process Stage Three
11
Scenario

• Charlie, novice wine drinker
• Recent college graduate
• Associates drinking wine with sophistication
• Wants recommendations of wine he might enjoy
• Enters theGrapevine.com