Understanding the customer and the business an Australian perspective

1
Understanding the customer and the business an
Australian perspective

• Peter HollandGeneral Manager, National Mapping
  Divisionpeter.holland_at_ga.gov.au

2
Evolution of the NMA
Public good, fully funded, standard mapping
40
???, ???, the GA national-master-map ???
Quasi-commercial, fee for service, digital
mapping and consulting services
10
?
NMA ofAustralia
5
Public good, limited funds, fundamental data
3
Customer focus

• Government policy and practice
• Business strategy and planning
• Management of customer and stakeholder
  relationships
• Product development and management
• Quality management and process improvement

4
Recent changes to environment

• Spatial Information Industry Action Agenda
• Commonwealth Policy on Access and Pricing of
  Spatial Data
• Australian Spatial Information Business
  Association
• Geoscience Australia
• PSMA Australia Limited
• Australian Spatial Information Education and
  Research Association
• Cooperative Research Centre for Spatial
  Information

5
GA National-Master-Map

• National
• Seamless
• Thematic
• Integrated
• Current
• Structured
• Multi-resolution
• Interoperable
• Cooperative

GML
UFI
1100,000 and smaller scale layers
(multi-resolution data within layers in some
cases)
A continuous, not a map-tiled, coverage
Made up of themes like administration, built
environment, drainage, grid, map scans, satellite
imagery, topography, transportation
Internet-ready, quality assured
standards-compliant (eg metadata/transfer)
Characteristics of a work in progress
GIS-ready - topologically structured and fully
attributed
Themes and layers being geographically registered
Sourced from, and used and built by, strategic
partners
Encompassing all of Australias area of sovereign
interest
Changes at feature level uniquely identified
quickly incorporated
6
Understanding the customer and the business an
Australian perspective

• Peter HollandGeneral Manager, National Mapping
  Divisionpeter.holland_at_ga.gov.au