Mobilising The Enterprise And Saving Money The Business Benefits

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Mobilising The EnterpriseAnd Saving Money!
The Business Benefits

• Glyn Owen
• Portfolio Manager

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Mobilising the Enterprise

• Agenda
• FMC overview
• What the Analysts say about Fixed Mobile
  Convergence (FMC)
• Damovo - Enterprise Fixed Mobile Convergence
  (eFMC)
• Todays mobility challenges
• Examples cost saving possibilities
• Review of the business benefits
• Summary

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FMC overview

• Three broad options

• Mobile Operator (Network Centric)
• The basic premise of this approach is to enable
  mobiles to operate within an enterprise linked
  numbering scheme and look like extensions off
  the enterprise PBX for basic call connectivity.
  Control resides with the Network Operator
• Service Provider (Hosted Centric)
• A replacement IP solution is hosted by the
  Service Provider in a data centre (Centrex type).
  Typically a solution can incorporate a number of
  client types e.g. mobiles, IP phones and soft
  clients. Control resides with the Service
  Provider
• Enterprise (Integration Centric)
• In this approach all call routing control for
  mobiles resides within the enterprise
  environment. Additional equipment either in the
  form of an additional IP (mobile PBX) or an
  integrated call router is added to the enterprise
  infrastructure to provide mobile integration
  capability and hence better control over the
  mobile phone calls. Most solutions support the
  use of WiFi and provide varying forms of seamless
  call handover between GSM and WiFi. Control
  resides in the Enterprise

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What the Analysts say about FMC

• Mobility remains a top priority - despite the
  downturn in the economy
• Forrester 2009
• FMC solutions have become one of the most sought
  after technologies by IT departments all over the
  world. ..FMC solutions can provide savings of
  at least 10 to 20 per cent on the monthly mobile
  bill
• FS June 2009
• FMC connections for business customers are
  forecast to rise from 6.3 million in 2009 to more
  than 27 million by 2014.. WiFi in
  smart-phones will grow from a 45 attach rate in
  2009 to a 90 attach rate in 2014
• ABI research August 2009

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Damovo eFMC - high level proposition

• The Damovo eFMC solution is a platform that
  mobilises the capabilities of IP-PBXs from .
  Aastra, Cisco, Avaya, Mitel etc. and UC
  capabilities from Microsoft , IBM etc. to smart
  phones

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Damovo eFMC system elements
The Damovo RoamAnywhere solution securely fuses
WLAN, IP Telephony / UC, Cellular Network and
location information
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Todays mobility challenges
Poor In-Building Coverage
Escalating Mobile Costs
Complexity of Communications
Integrate Mobiles into Enterprise
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Reduce mobile call costs
Savings on Cellular Usage
Offload cellular minutes onto WiFi
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Todays mobility challenges
Poor In-Building Coverage
Escalating Mobile Costs
Complexity of Communications
Integrate Mobiles into Enterprise
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Low cost in-building coverage

• WLAN coverage can be extended for multiple
  operators with a single infrastructure
• Provides higher quality voice
• Coverage extends to Home and public WiFi
  hotspots
• Security - industry-first TLS / SSL- based
  connection

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Todays mobility challenges
Poor In-Building Coverage
Escalating Mobile Costs
Complexity of Communications
Integrate Mobiles into Enterprise
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Increased user productivity
Mobile UC Features Supported

Enterprise One Number (simultaneous ring of desk
-
phone / mobile, enterprise calling on WLAN and
mobile networks)
Enterprise One Voicemail (unanswered business
calls route to enterprise voicemail system
unanswered personal calls route to mobile carrier)

Short number / Extension Dialling

Click
-
to
-
Call Support

Call Transfer

Transfer To Desk

Do Not Disturb

Hold / Unhold
Multiple Call Support

Call Forwarding

Ad
-
hoc Conferencing

Mobile Directory Lookup

Message Waiting Indicator

RoamAnywhere Dual Persona

Location
-
aware Presence

Presence
-
enabled Directory

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Todays mobility challenges
Poor In-Building Coverage
Escalating Mobile Costs
Complexity of Communications
Integrate Mobiles into Enterprise
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Realising Mobile Presence

• Simple Presence within the Damovo Mobility Router
• Increase productivity with mobile user groups
• Native Integration with Enterprise Presence
  Server
• Gain productivity with visibility between mobile
  and non-mobile workers
• Leverage rich presence infrastructure for large
  enterprise

Mode 1 Mobile Only
Mode 2 Integration
Mobile Users
Mobile Users
Desk-bound Users
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UC on your mobile

• Users dont need to re-learn interface
• Well-known colours / states maintained
• States enhanced with mobile context

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Network handover
Voice Call Continuity Dynamic Seamless Handover
Network Selection Algorithm
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Handset support

• Windows Mobile 6 Standard
• Windows Mobile 6 Pro
• Windows Mobile 6.1 Pro
• Symbian S60
• BlackBerry OS

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Potential cost savings with eFMC

• Call Scenarios - Financial Aspects
• The following examples will look at the
  potential cost savings and compare everyday
  business calls with eFMC based business calls in
  the following scenarios
• WiFi
• GSM
• Call-Through
• Call-Back

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WiFi mobile call cost savings

• WiFi in Corporate Offices
• Calls made on a mobile are routed to the PBX at
  no cost
• Desk phone may not be needed? SIP phone and
  Software Licence costs removed
• International roaming charges removed

• WiFi in Home Broadband Networks
• Calls made on a mobile are routed to the PBX at
  no cost

• WiFi hotspots e .g. Public networks, Hotels etc.
• Calls made on a mobile are routed to the PBX at
  no cost
• International roaming charges removed

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GSM (Call-Through) mobile call cost savings

• What is GSM Call-Through?
• Making a mobile call - The RoamAnywhere Client
  automatically routes calls to the Mobility Server
  and associated Corporate IP-PBX for calls made in
  the GSM network.
• Advantages
• Call-Through ensures the one business number
  service
• Maintains call control, LCR, Recording etc
• Enables PBX features on the mobile
• Improvement of cost efficiency by cutting
  international call costs
• The call is split into two billing portions
• RoamAnywhere Client to Mobility Server (GSM to
  landline)
• Mobility Server to destination (landline to
  landline)

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Call-Through example UK - Germany
Without the Damovo Solution A GSM call from the
mobile phone to a fixed line
With the Damovo Solution The Call-Through case
Mobile to International landline 13p
/min Example 10 minute call 130p
For calling the Mobility Server 4p /min For
the landline to Intl landline 2.2p
/min Example 10 minute call 62p
52 savings!
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GSM (Call Back) mobile call cost savings

• What is GSM Callback?
• A User is travelling abroad and calls the office
• The RoamAnywhere Client contacts the Mobility
  Router via a mobile data connection and forwards
  the dialled number
• The Mobility Router calls the RoamAnywhere Client
  back and then calls the destination number
• The Mobility Router connects the two parties when
  the destination answers the call

Mobility Router
Call Initiate (via mobile data)
Call Destination
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Callback example UK - USA
Without the Damovo Solution A GSM Call from the
mobile phone to a fixed line
With the Damovo Solution Using Callback
Roaming Mobile to Intl landline 90p
/min Example 10 minute call 900p
Incoming call to Roaming Mobile 39p
/min Example 10 minute call 390p
57 savings!
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Review of the business benefits

• Control and reduce mobile call costs
• Reduce the cost of infrastructure
• Improve in-building coverage

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Review of the business benefits (cont)

• Support flexible / mobile working
• Single number reach (One Business Number)
• Regulatory Compliance
• Improve personal productivity and increase
  business efficiency

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Summary

• Looked at the growing interest in FMC solutions
• Considered what Damovo is offering in the eFMC
  arena
• Reviewed todays mobility challenges
• Looked at the business benefits of the Damovo
  eFMC solution

Your Enterprise Mobilised
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Thank You