Effective and Ineffective Advertising

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Effective and IneffectiveAdvertising

• Hanan, Khulood, Sheikha Thuraya

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Good advertisement

• Attention Grabbing
• It looks powerful and very attractive.

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Good advertisement

• Selling Power/ Benefit
• Nice accessories (watch). Look beautiful and cool

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Good advertisement

• What is the Headline?
• The writing is easy to be watch, and noticeable.

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Good advertisement

• Product Position
• It is aiming to sell a product which is a watch,
  and the position is luxury.

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Good advertisement

• Target Market Segment
• It is designed for high class teenagers.

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Good advertisement

• Purchase Details / Call to Action
• Yes, there are two information of how you can
  purchase the product, and they are the shop name
  and the website.

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Good advertisement

• Company Logo / Brand image
• The company logo appears obviously

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Good advertisement

• Advertisement effectiveness
• It is effective

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Good advertisement

• Advertising cost
• In a public magazine for one full page it would
  coast between 1500-2000 Dhs.

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Bad advertisement

• Attention Grabbing
• It is a depressive advertisement

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Bad advertisement

• Selling Power/ Benefit
• Dress advertisement, but it doesnt look
  attractive

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Bad advertisement

• What is the Headline?
• The promotional technique is educational

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Bad advertisement

• Product Position
• It is aiming to sell a product which is a cloth,
  and the position is luxury

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Bad advertisement

• Target Market Segment
• It should be designed for high class people, but
  the way it is designed represent nothing.

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Bad advertisement

• Purchase Details / Call to Action
• No, there is no information

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Bad advertisement

• Company Logo / Brand image
• The company logo appears obviously

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Bad advertisement

• Advertisement effectiveness
• It is not effective

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Bad advertisement

• Advertising cost
• In a public magazine for one full page it would
  coast between 1500-2000 Dhs.

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