The Fundamental Model

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The Fundamental Model
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The Fundamental Model
Straight thinking (about business or anything
else)
A
B
We will be considering relationships
among/between actions, happenstances, presumably
related events, and other such observablesso, For
OUR purposes (whole classes are devoted to
this) CAUSALITY (saying this caused that, A
caused B) requires Temporal precedence
Covariance No feasible alternative explanation
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ANDWhen we talk about information

• Data
• Information
• Intelligence
• Insight
• Intuition
• Knowledge
• Wisdom
• Philosophy

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The Fundamental Model
VISION
Value culture
Value creation and destruction
STRATEGY
OPERATIONS
TACTICS
Build FOCUS and Mind Share
Build TRUST and Access Share
Build CAPABILITY and Market Share
IT/IM Research/DD Distribution/Logistics
Five Ps (Concept/Creativity)
Product/Promo/Price Place/People Selling
(Capture) B2B (Buyer-Seller/Promo) B2C
(Advertising) C2C (Buzz/Virus/Referral) Diffe
rentiation Content (What) Context
(How) Infrastructure (Enables)
Segmentation Macro/Micro
Methodology Targeting Size Dynamic
Leverage Positioning Reason for Being
Offering
VALUE
Build FRANCHISE and Heart Share
Process Service Branding Value Indicator
Loyalty/Love
Belief/Behavior
Custom/Habituation
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The Fundamental Model
VISION
Value culture
Value creation and destruction
STRATEGY
OPERATIONS
TACTICS
Build FOCUS and Mind Share
Build TRUST and Access Share
Build CAPABILITY and Market Share
IT/IM Research/DD Distribution/Logistics
Five Ps (Concept/Creativity)
Product/Promo/Price Place/People Selling
(Capture) B2B (Buyer-Seller/Promo) B2C
(Advertising) C2C (Buzz/Virus/Referral) Diffe
rentiation Content (What) Context
(How) Infrastructure (Enables)
Segmentation Macro/Micro
Methodology Targeting Size Dynamic
Leverage Positioning Reason for Being
Offering
VALUE
Build FRANCHISE and Heart Share
Process Service Branding Value Indicator
Loyalty/Love
Belief/Behavior
Custom/Habituation
6
The Fundamental Model
VISION
Value culture
Value creation and destruction
STRATEGY
OPERATIONS
TACTICS
Build FOCUS and Mind Share
Build TRUST and Access Share
Build CAPABILITY and Market Share
IT/IM Research/DD Distribution/Logistics
Five Ps (Concept/Creativity)
Product/Promo/Price Place/People Selling
(Capture) B2B (Buyer-Seller/Promo) B2C
(Advertising) C2C (Buzz/Virus/Referral) Diffe
rentiation Content (What) Context
(How) Infrastructure (Enables)
Segmentation Macro/Micro
Methodology Targeting Size Dynamic
Leverage Positioning Reason for Being
Offering
VALUE
Build FRANCHISE and Heart Share
Process Service Branding Value Indicator
Loyalty/Love
Belief/Behavior
Custom/Habituation
7
The Fundamental Model
VISION
Value culture
Value creation and destruction
STRATEGY
OPERATIONS
TACTICS
Build FOCUS and Mind Share
Build TRUST and Access Share
Build CAPABILITY and Market Share
IT/IM Research/DD Distribution/Logistics
Five Ps (Concept/Creativity)
Product/Promo/Price Place/People Selling
(Capture) B2B (Buyer-Seller/Promo) B2C
(Advertising) C2C (Buzz/Virus/Referral) Diffe
rentiation Content (What) Context
(How) Infrastructure (Enables)
Segmentation Macro/Micro
Methodology Targeting Size Dynamic
Leverage Positioning Reason for Being
Offering
VALUE
Build FRANCHISE and Heart Share
Process Service Branding Value Indicator
Loyalty/Love
Belief/Behavior
Custom/Habituation
8
The Fundamental Model
VISION
Value culture
Value creation and destruction
STRATEGY
OPERATIONS
TACTICS
Build FOCUS and Mind Share
Build TRUST and Access Share
Build CAPABILITY and Market Share
IT/IM Research/DD Distribution/Logistics
Five Ps (Concept/Creativity)
Product/Promo/Price Place/People Selling
(Capture) B2B (Buyer-Seller/Promo) B2C
(Advertising) C2C (Buzz/Virus/Referral) Diffe
rentiation Content (What) Context
(How) Infrastructure (Enables)
Segmentation Macro/Micro
Methodology Targeting Size Dynamic
Leverage Positioning Reason for Being
Offering
VALUE
Build FRANCHISE and Heart Share
Process Service Branding Value Indicator
Loyalty/Love
Belief/Behavior
Custom/Habituation
9
The Fundamental Model
VISION
Value culture
Value creation and destruction
STRATEGY
OPERATIONS
TACTICS
Build FOCUS and Mind Share
Build TRUST and Access Share
Build CAPABILITY and Market Share
IT/IM Research/DD Distribution/Logistics
Five Ps (Concept/Creativity)
Product/Promo/Price Place/People Selling
(Capture) B2B (Buyer-Seller/Promo) B2C
(Advertising) C2C (Buzz/Virus/Referral) Diffe
rentiation Content (What) Context
(How) Infrastructure (Enables)
Segmentation Macro/Micro
Methodology Targeting Size Dynamic
Leverage Positioning Reason for Being
Offering
VALUE
Build FRANCHISE and Heart Share
Process Service Branding Value Indicator
Loyalty/Love
Belief/Behavior
Custom/Habituation
10
The Fundamental Model
VISION
Value culture
Value creation and destruction
STRATEGY
OPERATIONS
TACTICS
Build FOCUS and Mind Share
Build TRUST and Access Share
Build CAPABILITY and Market Share
IT/IM Research/DD Distribution/Logistics
Five Ps (Concept/Creativity)
Product/Promo/Price Place/People Selling
(Capture) B2B (Buyer-Seller/Promo) B2C
(Advertising) C2C (Buzz/Virus/Referral) Diffe
rentiation Content (What) Context
(How) Infrastructure (Enables)
Segmentation Macro/Micro
Methodology Targeting Size Dynamic
Leverage Positioning Reason for Being
Offering
VALUE
Build FRANCHISE and Heart Share
Process Service Branding Value Indicator
Loyalty/Love
Belief/Behavior
Custom/Habituation
11
The Fundamental Model
VISION
Value culture
Value creation and destruction
STRATEGY
OPERATIONS
TACTICS
Build FOCUS and Mind Share
Build TRUST and Access Share
Build CAPABILITY and Market Share
IT/IM Research/DD Distribution/Logistics
Five Ps (Concept/Creativity)
Product/Promo/Price Place/People Selling
(Capture) B2B (Buyer-Seller/Promo) B2C
(Advertising) C2C (Buzz/Virus/Referral) Diffe
rentiation Content (What) Context
(How) Infrastructure (Enables)
Segmentation Macro/Micro
Methodology Targeting Size Dynamic
Leverage Positioning Reason for Being
Offering
VALUE
Build FRANCHISE and Heart Share
Process Service Branding Value Indicator
Loyalty/Love
Belief/Behavior
Custom/Habituation
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Value can be expressed several ways. Three of the
clearest are Benefits (total
get) Value ---------- or more
specifically, Price (total give) Fb
Eb Value --------- where, P
Oe Fb Functional benefits (utility)
Eb Emotional benefits (psychology) P
Price (charged) for acquisition Oe Other
expenses/costs of acquisition and
finally Value You answered my
question! Solved my problem!