Target Audience!!! - PowerPoint PPT Presentation

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Target Audience!!!

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This is not always as clear cut as, say, the geographical factor, but can still be influential. ... Recycle GB wants the website to perform the following functions: ... – PowerPoint PPT presentation

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Title: Target Audience!!!


1
Target Audience!!!
  • What it is?
  • How do you identify it?
  • Why is it needed?

2
  • Target audience is a very important concept, as
    it is the group of people at whom a product is
    aimed.
  • For a general product, such as a type of food
    eaten by a wide range of people, there would be a
    very large target audience.

3
  • Target audiences are usually defined by the group
    that a product is aimed at. There are many ways
    to describe a target audience, here are some

4
  • geography
  • a local newsletter will appeal to a small group
    of people who, for example, live in a certain
    area

5
  • Age
  • some products are aimed
  • at people of a certain age.
  • Teenage magazines are a
  • good example of this

6
  • Gender
  • products may be aimed at either females or males
    or both

Vs.
7
  • Income
  • This can be a very influential factor on who
    buys a product. This is not only a question of
    the cost of a product but also what the product
    says about the wealth and income of the person

8
Cost 875,000
9
  • educational background
  • a persons level of education can influence how
    and what they buy. This is not always as clear
    cut as, say, the geographical factor, but can
    still be influential.

10
Right Quick Test
  • You are going to see 6 different web sites each
    will be on screen for 3 minutes, you are going to
    write down, what is the target audience and why
    you believe this to be soGO!

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17
  • Recycle GB wants the website to perform the
    following functions
  • to inform people what they should recycle in each
    bin/box
  • to encourage people to recycle more of their
    rubbish
  • to involve young people early so they are more
    environmentally aware
  • to seek feedback from people about the website
    and how it could be improved.
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