Homebrew Presentation An introduction to Web2'0

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Homebrew PresentationAn introduction to Web2.0

• Presented by Richard Chipper (Co-Founder of
  Market United)

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What is Web2.0?

• Its a business idea
• Its a design style
• Its a set of technologies
• Its a marketing approach

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Web2.0 in Business
(Google) Do no evil

• User centric
• Users create the content
• Users control the content
• Users share the content
• Perpetual beta(constant improvement)
• Ethical (for the good of the world)

(1987) Greed is good
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Web2.0 in Design

• White background
• Bright colours
• Rounded Edges
• Reflections (mirrored)
• Big text
• and gradients

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Web2.0 in I.T.
REST
LAMP

• The next version of the web
• A full version better than 1.0 cool huh!
• More acronyms than you can count.

wiki
RSS
XML
AJAX
API
CSS
Mashup
XHTML
tagcloud
microformat
URL
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Web2.0 in Marketing

• Social networking
• Viral campaigns
• Authentic messages
• User centric marketing
• Barriers to distribution lowered
• Free Content

(Demonstration Marketing People Only) Actual
appearance may vary
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Questions