Internet Marketing Project 30 Points

1
Internet Marketing Project(30 Points)

• Module 3

2
In Place Right Now

• Group
• Maximum of 5 individuals
• Diverse skill sets
• Programmer
• Writer
• Marketer
• Organizer
• Jokester (also known as The Slacker)

3
Project Group

• Form groups now.
• All groups are to have one coordination meeting
  outside of class a week at the same scheduled
  time/location
• A brief summary of meeting is to be recorded, as
  well as who was present.
• Log books should be brought to class and turned
  in after group presentation.

4
What will you do?

• Develop a written Proposal (15 points)
• Develop a comprehensive Shell (10 Points)
• 10 Minute Executive Presentation (5 Points)

5
When is it Due?

• Written plan
• Dropped off in my office NLT 2pm, Monday the 22nd
  of April. NB Date is different from syllabus.
• Site Shell
• Email the link prior to handing in the plan on
  the 22nd.
• Presentation
• Sign-up as soon as you can FCFS via email
• Presentation dates are 23 30 April

6
Questions that need to be answered...

• What is your company name?
• What products / services are offered?
• Why are you better than the competition?
• Why should I buy from you?
• How do you market your company?
• What will it cost to start your business?
• How do you fulfill orders?

7
In Short.

• Use the 4 Ps to develop your project.
• Product - Digital / Physical
• Prices - Dynamic /Static /Shipping
• Place - Distribution
• Promotion Banners, Viral, Contests, Public
  Relations, Press Releases
• Use Customer Service To Maintain it
• CRM, FAQ, OnLine Support

8
Written Proposal

• Executive summary
• Situation Analysis
• Macro/Micro Environment
• SWOT Analysis
• Strengths
• Weaknesses
• Opportunities
• Threats

9
Written Proposal

• Internet Marketing Strategy
• What are your Goals Objectives
• Sales, Affiliates, Customer Acquisition
• Marketing Action Plan
• What is your Business Model?
• How are you going to accomplish your goals?
• What specific actions when?
• Six month Timeline

10
Written Proposal

• Proposed Budget for Six months
• The 30,000 is to be spent on internet marketing
  efforts.
• Promotions, Co-Branding, Alliances
• Maintenance, Technology issues
• What will the site look like?
• Provide detailed walk through of the site using
  snapshots with descriptions

11
Site Shell

• Walk through from a User Perspective
• New or Existing User?
• Creation of a Detailed Site Simulation
• Interactive in Nature
• Not a Brochure- Which Navigational design?
• Creative in Content Context
• Matched to target market(s)

12
Site Shell

• Essential Elements (required for all)
• Privacy statement
• eTrust.org,
• perfectlyprivate.com etc.
• Press release
• press-release-distribution.com
• Press-release-writing.com
• FAQ Page
• Description About Company
• Description of Staff Expertise
• Proposed Banner Ad (For your company that will be
  placed on other sites)

13
Site Shell

• Essential Elements (required for all)
• An entry page.
• A site tree diagram.
• Page(s) describing products and prices-returns
  policy.
• Page describing advertising opportunities and
  prices (most appropriate for a content site).
• Customer survey/order form.
• Online promotion (contest, sample etc.) 

14
Site Shell

• MultiMedia Incorporation
• Basic
• Use images
• Good
• Use of sound files and images
• Excellent
• Use of video, sound, and images
• April 10 IMC room 100 2 members each group
• Tutorial on how to use their equipment to create
  these things. Instructor is Laura Daniels

15
Executive Presentation

• Scenario
• Your audience is a group of business people that
  you have invited to invest in your company. They
  have basic knowledge of the Internet, but that is
  all. Your job is to both inform them of the
  critical issues (as they relate to your project)
  and convince them to give you money. Walk the
  audience through your web site and illustrate
  what makes you better.