Let the World Know

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Let the World Know

• The Top 10 Tips for Non Profit
• Social Marketing Noobs

Amanda Blum Howling Zoe Productions Twitterhowlin
gzoe Linkedin/in/amandablum Delicious/areyousocial
lyacceptable
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1.Social Media is a Tool.

• (but you don't have to be)

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2.Develop a social media policy.

• who
• what
• when
• why
• how

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• Confidentiality of information
• Appropriate Behavior - Interpersonal Conflict,
  Harassment
• Who acts as a spokesperson on behalf of the
  organization
• Protection of personal information
• Internet Use Policy
• Approvals on Web communications
• Use of logo or representation of brand by outside
  stakeholders
• Intellectual property rights and other legal
  issues

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3.Then, Let Go.

• You cant control the situation.

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• Lots of folks are scared of joining the new
  conversation and/or dont think it makes sense or
  that it cannot possibly yield returns (for a
  business). Ask the question differently What if
  you dont join the conversation? Now, thats
  scary.
• - Jon Rognerud

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• One huge barrier to enter the Social media scene
  for my clients atleast is the fear of negative
  feedback. Most companies are just plain scared of
  putting their brand on a platform where they
  don't have complete control.
• -Francis Australian

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• OLD SCHOOL Lets not put our prices in the ads
  because our competitors will see it and our
  customers will comparison shop instead of coming
  in.
• NEW SCHOOL- (customer holding iphone) Hi-this
  television is 100 cheaper across town and I can
  buy it on Amazon right now have it at my house
  tomorrow for less, too.

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Dude, youre so screwed.

• TripAdvisor
• Amazon
• Yelp
• Chowhound
• Travelocity
• Google
• Yahoo
• Twitter,blogs,comments on newspapers

customer reviews
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4.Have a Plan.

• What are your goals?

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• Where are your customers, evangelists, employees,
  potential customers, potential employees,
  investors, press?
• What are they doing?
• Post teaser links, articles, videos to drive
  traffic to site
• Develop meaningful connections -gtpath to
  evangelism

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• Pick the right networks
• Find help
• Research
• Pick the right content
• Activate your base

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5.Social Media is not an island

• (I mean, do you see
• Josh Holloway anywhere?)

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• Companies should use social networks to solve my
  problems (43)
• Companies should solicit feedback on products and
  services (41)
• Companies should develop new ways for consumers
  to interact w brand online (37)
• Companies should market specifically online (25)

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Whos Your Team?

• Public Relations
• Marketing
• Social Media
• Design
• Event Coordinator

(And none of them are your IT guy)
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6.Social Media is a Conversation

• (or, you know.. Social.)

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7.The Party Never Stops

• You check your phone, your email, your voicemail
  and your mailbox. So check your networks, too.

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Even the tools have tools

• Twitter tweetie, tweetdeck, twhirl, seesmic
  desktop, tweetlater, summize, just tweet it,
  twellow, twitters DM tool.
• Facebook facebook mobile, email, chat
• Linkedin status update, rss feeds, email

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8.Dont Stop Believing

• Integrate, Incentify, Ingratiate
• ACTIVATE

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9.Be Human

• Dont be That Guy. Be transparent, be honest,
  be YOU.
• PS.-unless you really are that guy. Then I
  cant help you.
• P.P.S.- neither can Social Media.

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10.The Social Media Bridge

• The Conversation is already happening. Lead it,
  follow it or get out of the way it will be a huge
  freaking Mack truck that steamroll over you at
  100mph leaving you a flattened cartoonlike
  facsimile of your former self. (but no pressure)

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• Be clear about WHO is tweeting/facebooking
• LISTEN UP! Answer questions publicly, and comment
  on anything related to the company.
• Give followers value. Share knowledge, both from
  YOUR org and others.
• Retweet others. Give cred.
• Use Common sense. This stuff is public.
• Respect Privacy.
• Dont be afraid of some rich media.
• Dont follow EVERYONE.
• Dont just hire someone to twitter for you.

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• Be on the network
• Create a fan page
• Constantly populate said fan page
• GET FANS
• Make the content specific to FB
• Develop a facebook app
• Video is awesome
• Dont harrass
• Consider FB ads
• FB Freebies