Worksite Wellness Health Promotion:

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Worksite Wellness Health Promotion A Toolkit
for Employers and Employees Jennifer
Jones October 26, 2006

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Danya International, Inc
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NCI Phase I Contract

• Using Social Marketing to Disseminate Evidence
  Based Energy Balance Intervention Approaches to
  Worksites
• (Contract No HSN2612005440009C)
• To develop a worksite toolkit to promote
  widespread adoption of research based energy
  balance promotion (i.e., obesity reduction)
  approaches in worksites.

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(No Transcript)
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Literature Review

• Relationship between lifestyle and disease
• Characteristics of successful workplace wellness
  programs
• Example of effective programs

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Product Development Needs Assessment

• Employee Focus Groups
• Employer Interviews

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Product Description

• The Employees Guide to Health
• Your Companys Guide to Health
• Video vignette
• Social Marketing Materials
• Paycheck stuffer
• Motivational poster
• Motivational banner
• Activity calendar

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The Employees Guide to Health

• Designed for employee group leaders wishing to
  take a proactive role in creating opportunities
  for their worksite
• Focuses on implementing support and self-help
  groups in physical fitness and nutrition

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Your Companys Guide to Health

• Serves as guideline for instituting health
  promotion programs within the worksite
• Focuses on ease of use, support, and options for
  creating, promoting, maintaining, and evaluating
  nutrition and physical fitness activities

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Video Vignette

• Developed draft
• script demonstrating the
• implementation of brisk
• walking activity
• Future ideas
• Demonstration of group planning exercise programs
  (walking routes, etc.)
• Demonstration of group discussing healthy options
  within traditional cultural cuisines

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Paycheck Stuffers

• Designed to be noticed by employees
• Physical activity is as easy as just taking steps
• I like the image because we all take stairs at
  one time during the day. I like this!
• Expert comment

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Motivational Poster

• Designed for office stairwells, elevators, break
  rooms, and intranet
• Scheduling 30 minutes of activity into the day is
  possible
• Positive and doableOne does not have to dress,
  sweat, and chunk out the workout in one setting.
  That is in concert with the Surgeons Generals
  report on Physical Activity. Expert comment

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Motivational Web Banner

• Designed for worksite intranet and other
  opportunities to use flash technology
• Promoting better health and wellbeing
• Great image to drink more. Calm and nice
  movement. Most people do not drink enough water
  and should drink more!
• Expert comment

http//dev.danya.com/webi/index.htm
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Activity Calendar

• Designed for office stairwells, worksite
  elevators, break rooms, and intranet
• Various suggestions, activities, and tips for
  employees

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Evaluation

• Expert Panel Review
• Feasibility Evaluation with Employers
• Feasibility Evaluation with Employees

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Expert Panel Feedback

• Strengths
• Guides and materials were informative and
  appealing
• Areas for Improvement
• Need to simplify definitions and overviews, and
  clarify audience
• Product Changes
• Introduction sections made more concise
• Guide titles to reflect audience
• Additional step by step instructions

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Feasibility Evaluation Employer Interviews

• Ease of use and clarity
• Modules are very informative and easy to use.
  They gave me many ideas and choices to implement
  physical activity programs.
• it is easy to find certain topics.
• Applicability and appropriateness
• Suitable for a wide variety of business audiences

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Feasibility Evaluation -Employee Focus Groups

• Strengths of STEPS_at_Work
• Marketing materials would be well received by
  employees and dissemination would be supported by
  companies
• Barriers of implementation
• Corporate apathy and culture (especially shift
  workers)
• Areas for Improvement
• Presenting information in different ways for
  various age groups and shift workers

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Overall Research Findings

• Appropriate for small to medium sized businesses
• Employers and employees find the content
  attractive and applicable in workplace settings
• Content helpful easy to use for employees
  interested in health promotion

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Future Steps

• Finalize and complete all toolkit sections and
  social marketing materials
• Finalize production of CDROM
• Conduct comprehensive process and outcome
  evaluations
• Commercialization plan

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• Thank you!
• Jennifer Jones, Research Associate
• jjones_at_danya.com
• Henry Wong, Ph.D, Principal Investigator
• Sharon Zack, MS, Project Director