Social Marketing 101

1
Social Marketing 101

• Colman-Egan School District
• 50-5

2
Home of the Healthy Hawks

• The Colman-Egan School District is committed to
  provide a school environment that promotes and
  protects childrens health, well-being, and
  ability to learn by supporting healthy eating and
  physical activity.

3
A Wellness Policy Committee Was Formed

• Administrator
• School Board Member
• Teachers
• Parents
• Business Leaders
• Healthcare Personnel
• Students

4
Staff Involvement

• Healthy Snacks were provided at
• in-services.
• Health Presentations
• at in-services
• Health Screenings
• Role models for
• students

5
Student Benefits

• Better Test Scores
• More Walking and Exercising
• Making Better Food and Beverage Choices

6
South Dakota Schools Walk Program

• Healthy Hike
• 2006-2007 Colman-Egan School to Mt. Rushmore
• 2007-2008 Lewis and Clark Trail from North
  Sioux City to North Dakota border North West of
  Pollock
• Winter Walking

7
Community Activity

• Public is invited at any time to use
• Facilities for walking
• Weight room

8
Calcium Carnival

• Educational Games
• Activities
• Educational Contests
• Educational Booths
• Celebrities
• Calcium Rich Foods and Refreshments

9
25 Days of Christmas

• A healthy holiday recipe booklet was made by the
  Wellness Policy Committee and was available to
  the public. Donations went to the Healthy Hike
  Program.

10
Hawk Highlights

• School Board Recognition Week
• The school board was treated to a healthy snack
  provided and tested by the employees of the
  school district.
• Souper Bowl Week
• The students, staff, as well as, community
  provided healthy soups for the local food pantry.
  

11
Feelin Good

• Elementary Spring Concert
• Chef Salad Supper
• Wellness Check

12
DDN Host Site

• The Colman-Egan school hosted two DDN classes
  during the year.
• School Health Matters
• Nutrition

13
Public Relations

• Healthy Hawk Tidbits
• Daily Announcements
• Weekly Note
• Local Newspaper Coverage

14
Lunch Menus

• Each class votes for their favorite menu.
• Walking tacos, french fries and fruit shape-ups
• BBQs, seasoned potato wedges, and pears
• Footlongs, mashed potatoes and kiwi
• Cheeseburgers, cheesy green beans and jello
• Cheese pizza, raw carrots, and grapes

15
C-E Organization Activities

• FFA Fruit Sales Fundraiser
• FBLA Award Winning Health Presentations at the
  State Conference
• Hawks Homecoming Olympics

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Grants and Awards

• Nutrition and Physical Activity Grant
• Game On The Ultimate Fitness Challenge
• Fun Fruit and Vegetable Grant
• 2007 Governors School Health Award