The Collaboration Challenge

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The Collaboration Challenge
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Case Studies

• City Year Timberland
• (community service)
• CARE Starbucks
• (international development)
• Bidwell Bayer
• (job training)
• The Nature Conservancy Georgia-Pacific
• (environment)
• Jumpstart American Eagle Outfitters
• (preschool education)

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Survey

• The Jimmy Fund Perini Corporation
• United Way of Seattle Nordstrom
• American Humane Association Ralston Purina
• Time to Read Time Warner
• Amnesty International Reebok
• Beginning with Children Pfizer
• National Science Resources Center
  Hewlett-Packard
• United Negro College Fund Merck
• Reading is Fundamental Visa
• National Geographic MCIWorldCom.

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Why partner?

• The Motivational Spectrum

Utilitarianism
Blended motivation
X
X
Altruism
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Collaboration Continuum
I Philanthropic
II Transactional
III Integrative
Relationship stage
Level of engagement Low ?????????????High
Importance of mission Peripheral
?????????Strategic
Magnitude of resources Small ?????????????Big
Scope of activities Narrow????????????Broad
Interaction level Infrequent??????????Intensi
ve
Managerial complexities Simple
????????????Complex
Strategic value Low ??????????????High
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Making the Connection

• Touching Personal Experiences

Hitting Core Values
Engaging Top Leadership
Motivating Through Service
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Ensuring Strategic Fit

• Investing Up Front

• Discovering the Fit

• Using Experts

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Collaboration Value Construct

• What is the collaborations value?

Value definition

• Benefits Costs

• To the Nonprofit

• To the Corporation

• To Society

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Benefits to Company
Specific, intense connection with stakeholders
Generic good will
Emotional gratification
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Benefits to Company

Specific, intense connection with stakeholders
Generic good will
Emotional gratification
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Benefits to Company

Customers
HHRR
Specific, intense connection with stakeholders
Generic good will
Emotional gratification
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Benefits to Company
Customers
HHRR
Government
Specific, intense connection with stakeholders
Generic good will
Emotional gratification
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Benefits to Company

HHRR
Competitive advantages
Access to special resources
Government
Community
Better internal process management
Repositioning of product or brand
Suppliers - distributors
Specific, intense connection with stakeholders
Generic good will
Emotional gratification
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Benefits to NGO
Competitive advantages
Distribution / expansion channel
Greater exposure Greater credibility
Capacity building
Cash or in-kind donations
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Value Creation

• Generic Resource Transfer

• Core Competencies Transfer

• Joint Value Creation

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Value Balance

• Two-Way Flow

• Perceived Equity

• Motivation Influence Risks

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Value Renewal

• Benefit Transferred

• Needs Change

• Complacency Risk

• Innovation Imperative

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Managing the Relationship

• Organizing Responsibility

• Communicating Effectively

• Building Trust

• Ensuring Accountability

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Collaboration GuidelinesSeven Cs of Strategic
Collaboration

• CLARITY of Purpose

• CONNECTION with Purpose and People

• CONGRUENCY of Mission, Strategy, and Values

• CREATION of Value

• COMMUNICATION Between Partners

• CONTINUAL Learning

• COMMITMENT to the Partnership

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The Collaboration Challenge